LoveShackFancy Collaborates With Roller Rabbit for Sleepwear Capsule
After expanding into beauty last year and selling out her collection with Gap in a matter of minutes, LoveShackFancy designer Rebecca Hessel Cohen is keeping things rolling with a Roller Rabbit collaboration.
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Named for a discarded piece of fabric featuring a colorful rabbit print that founder Roberta Freymann discovered in Jaipur, Roller Rabbit began with a line of hand-blocked kurtas. It’s assortment now mirrors LoveShackFancy’s, including home goods alongside casualwear and accessories for a similar audience of women and children.
Given the overlap, the brand and Hessel Cohen made for excellent bedfellows, and the two have combined their signature prints to use across a mommy-and-me capsule for bedtime.
Hessel Cohen got the idea from her love of slumber parties, which she admitted to growing even more fond of since becoming a mother to daughters, Scarlett and Stella. “In our house, dressing up in iconic Roller Rabbit coordinating pajamas, watching movies, dancing around and eating candy is our favorite thing to do,” she said.
Customers can share in her tradition by choosing from the 12 styles, ranging from infant footie pajamas to youth pajama separates with options in adult sizes. There is also a quilted overnight tote, makeup kit, and tube socks to match.
Made of pima cotton, each is decorated with one of two unique prints: “Baby Bow Hearts” in pale pink or the dusty blue “Rosa Beaux Monkey.” Hessel Cohen, a self-proclaimed “pink girl at heart,” prefers the former, but the latter is a more obvious show of the brands’ shared whimsical DNA. Most prominent on a raglan-sleeve crewneck, it depicts a Roller Rabbit monkey, fresh from a shopping spree, wearing LoveShackFancy’s best-selling Natasha dress in miniature.
The LoveShackFancy and Roller Rabbit capsule collection is available online and in retail stores starting Thursday. Prices range from $38-$218.
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