Louis Vuitton Highlights Pharrell’s Spring 2024 Mens’ Collection with Golden Pop-Ups, Speedy Bags & Star-Studded Parties
Louis Vuitton is entering a gilded age in 2024 — and literally so, thanks to its new pop-up celebrating Pharrell Williams’ debut menswear collection.
The French luxury brand’s latest project, debuting in both its Soho and West Hollywood boutiques, features a display of Pharrell’s spring ’24 men’s line — including clothing, shoes, bags and accessories — beneath a golden replica of the Pont Neuf bridge in Paris, where the collection’s viral show took place in June 2023. The Soho location — which includes a second, appointment-only store with a secret room showcasing Vuitton’s new Speedy bags — and West Hollywood store will include a second Feb. 8 drop before the concept closes in March.
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For the international set, limited-edition displays will also be held at Selfridges in London, the Louis Vuitton “Résidence Éphémère” in Paris and a Vuitton pop-up space in Dosan in Seoul, South Korea.
The concept was celebrated on the East and West Coasts with star-studded parties on Tuesday, featuring guests draped in Vuitton’s winter offerings. In West Hollywood, actors Barry Keoghan and Steven Yeun — each nominated at this year’s Golden Globe Awards — arrived in sharp leather boots to take in the collection.
West Hollywood’s crowd also included Jaden Smith, Dylan Sprouse, Deacon Phillippe, Drew Starkey and Milo Manheim, among others.
In New York City, the pop-up was celebrated with a preview packed with a variety of social media influencers. Patrick Janelle, Alexander Roth, Kristijan Todorovski and more attended the occasion.
Louis Vuitton’s spring 2024 menswear show — the first under Pharrell as its creative director — was one of 2023’s most viral fashion moments. Held on the Pont Neuf bridge in Paris, the occasion featured a star-packed front row with attendees including Rihanna, A$AP Rocky, Beyoncé, Zendaya, LeBron James, Kim Kardashian, Lenny Kravitz and more.
Vuitton’s unveiling of its new mens’ pop-up concepts is the brand’s latest in 2024. Earlier this week, the label also unveiled its new womens’ LV Remix collection, featuring sporty shoes and early 2000’s revival handbags — complete with a campaign starring Phoebe Dynevor, Shay Mitchell and more.
About the Author:
Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
Louis Vuitton’s Pop-Up Store Celebrations in Hollywood and New York: Photos
Launch Gallery: Louis Vuitton's Pop-Up Store Celebrations in Hollywood and New York: Photos
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