Loose Threads: News from EB Denim, Still Here, Levi’s and More
Here’s a quick roundup of the latest drops and collaborations from leading denim brands.
Park + Coop
Woman-owned brand Park + Coop is upcycling denim into cooking and dining essentials. The brand takes denim destined for the landfill and transforms it into premium aprons, table linens including napkins, placemats and tea towels. Details like a pocket on a placement allows for creative table setting.
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A denim market bag is available with three different strap colors: natural, olive green and yellow.
Park + Coop also offers children’s apron and craft sleeves for kids. The sleeves are used to protect arms and clothes from cooking, crafting and gardening messes.
All fabrics are washed and sanitized before they’re upcycled into new products. The collection retails for $28-$150.
Levi’s x San Francisco 49ers
Levi’s is flexing its hometown pride in a new collection with the San Francisco 49ers.
The lineup includes a tie-dye long-sleeve crew and a black hoodie. Both garments feature the 49ers team logo embroidered patch and the team’s motto “Faithful to the Bay” printed on the sleeve. A dark indigo Trucker jacket also boasts the team’s logo and motto. The team’s championship years is printed in gold on the sleeves.
The limited-edition capsule collection is available exclusively on the NFL’s team’s website and at the Levi’s Stadium team store. The collection retails for $210-$220.
EB Denim
Los Angeles-based EB Denim digs deep into moto-inspired jeans and coated denim in its pre-Spring 2024 collection.
Launched last week, the collection offers statement pieces like the Webster Mini, a Trucker jacket/mini dress hybrid with a glossy wax coating, the Rainey zip-up corset and the Sorriso dress with fringe trim and an asymmetrical hemline.
A range of denim terry track pants, wide-leg cargo jeans and bowed-leg jeans meets the demand for comfortable jeans. A high-rise jegging with split hems is also part of the collection, available in dark indigo, washed black and a worn-in indigo wash.
Seaming details, metallic silver foil and cargo pockets decorate other designs.
Still Here
New York City-based brand Still Here introduced the Everyday Jean, designed for just that.
The mid-rise, relaxed-leg jean is made with 100 percent cotton fabric. The brand said the fit was perfected over years with dozens of sourced vintage cuts.
The Everyday Jean is available in four washes—classic blue, vintage blue, milk and washed black—and is available exclusively on Still Here’s website and at its two NYC stores.
Mother Denim
Premium L.A. denim brand Mother introduced the Scooter Ankle, an ankle-length women’s jean with a high rise, slouchy fit and flared leg. The jean comes in the brand’s “Don’t Be A Square” wash, which is light blue with subtle fading and whiskering.
Mother also added a new dark indigo jean called the Tabby Tune Up Skimp. The super high-rise jean has pleats, adjustable tabs below the waist and side slit pockets. The stretch denim jean comes in a dark blue wash.
