Loose Threads: Ksubi, Wrangler, Billy Reid and More
Here’s a quick roundup of the latest news, drops and collaborations from leading denim brands.
Ksubi
Ksubi wants a piece of one of the $40 billion U.S. cannabis industry.
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Ahead of 420 (April 20), a day celebrated globally by marijuana enthusiasts, the Australian streetwear brand launched a limited-edition collection of 420 essentials.
The collection includes graphic tees, a grinder and a “Kstash” keyring, which has a compact canister for storage. The T-shirts feature marijuana leaf prints and the saying “Higher Than Heaven.”
The brand also offers glass ash trays, available with silver and gold bases.
The collection is available in Ksubi’s stores and website and retails for $45-$120.
Wrangler
Wrangler teamed with Diamond Cross Ranch for a line of T-shirts that pay homage to the historic Jackson Hole ranch.
In addition to hosting private events, the ranch raises and trains performance western horses and works to help troubled horses using natural horsemanship techniques. It also served as the backdrop to the iconic “Marlboro Man” campaigns.
“Diamond Cross Ranch has been an iconic cornerstone of Teton County for more than a century. The Long family, now in their fifth generation of running the ranch, has a rich history rooted in Western heritage,” Wrangler stated.
The collection features seven unique T-shirt designs that capture the essence of the Diamond Cross Ranch and the Wild West. Prints span patriotic eagles to horse-ridding cowboys.
“Crafted with Wrangler’s commitment to quality and comfort, these tees are the perfect piece for lovers of the rugged beauty of the American West,” the brand stated.
The T-shirts retail for $49.99 and are available on Wrangler and Diamond Cross Ranch websites.
Pepe Jeans London
Pepe Jeans London launched “Take Me Somewhere,” a spring campaign inspired by the feeling of wanderlust. The campaign showcases Pepe Jeans London’s spring collection filled with summery florals and stripes and soothing shades of beige, blue, pink, and green against vacation backdrops.
The women’s range spans parachute pants, cargo pants and open knit tops to skinny fit jean shorts, loose fit denim shirts and a short denim shirt dress.
For men, Pepe Jeans London offers a selection of non-denim cargos, linen shirts, oversized T-shirts, and knitted polos. Denim items include an overshirt in ecru and indigo, taper fit mid-rise jeans and an ash rose pink jean jacket.
Billy Reid
CFDA award-winning designer Billy Reid opened his twelfth store in the U.S. last week in Venice, Calif. The store carries the men’s and women’s collections along with accessories.
“As a brand, we don’t just open up shop–we like to immerse ourselves in the community. The authentic culture, creativity, and hospitality intrinsic to Abbot Kinney aligns perfectly with the DNA of Billy Reid,” said Mario Ranieri, Billy Reid head of retail.
Known for Reid’s personal take on modern southern decor, the store located on Abbot Kinney Boulevard features tall ceilings with exposed trusses, exposed brick walls, polished concrete floors, and a large glass storefront that lets in natural sunlight.
The space is furnished with a large open bookshelf that spans the back wall, antique Turkish rugs, and eclectic art. A collage of antique found artwork is on the left wall adorned with various created paintings.
Los Angeles has become an important city for Billy Reid, which collaborated with L.A. premium denim brand Citizens of Humanity on a line of men’s jeans last year. Reid, an Alabama native, has lived in Los Angeles for the past four years.
“Los Angeles is one of our biggest markets, and we’ve built that primarily through e-commerce. Having a shop here provides a great experience for the customer and allows us to continue to connect with them in a more personal way,” Reid said.
