LOL OK—Kylie Jenner Just Trademarked ‘Rise And Shine’ & Twitter Can’t Handle It

We could expect no less from Forbes’ youngest “self-made” billionaire than to jump at the next business opportunity. Which is precisely why Kylie Jenner’s “rise and shine” trademark now comes as no surprise. Yup, that’s right. You can expect to see a lot more merch from the 22-year-old Kylie Cosmetics CEO, and we’re not just talking makeup. “Rise and Shine” branded hoodies are already sold-out on Kylie’s site, but there’s plenty more where that came from: Her latest trademark effort will cover everything from sleepwear, loungewear, socks, and underwear to belts, gloves, scarves, and yes, cosmetics. It’s about to be a “Rise and Shine” extravaganza.

This all started a week ago when Kylie Jenner gave an office tour to her fans on YouTube. In the video clip—which has since...

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