PUCKER UP: To help mark the 20th anniversary of its partnership with the Cannes Film Festival, L’Oréal Paris is launching a limited-edition version of its Color Riche lipstick.
The new product comes in just one hue – (spoiler alert) ruby red. Called Color Riche Red Carpet, the lipstick is billed to give eight-hour moisturizing and a satiny effect. Its tube is engraved with a gold-colored palm leaf, giving a nod to the iconic symbol of the festival’s top prize.
Color Riche Red Carpet will be sold starting in May and retail for 12.50 euros, or $13.30 at current exchange.
The 2017 Cannes Film Festival will run from May 17 to 28.
MORE ON 2017 CANNES:
Monica Bellucci Named Cannes Film Festival’s Mistress of Ceremonies >>
Rihanna Loves Chopard Collection to Launch at Cannes Film Festival >>
Pedro Almodóvar to Head Jury of Cannes Film Festival >>
EXCLUSIVE: Chopard Taps Rihanna for Collaboration
ModiFace Launches Beauty Augmented Live-Stream Technology
Are Rihanna and Chopard Heading for a Collaboration?
Get more from WWD: Follow us on Twitter, Facebook, Newsletter