Snoop Dogg feels like a 'superhero' in Levi's: Hailey Bieber, EmRata and more party at Levi's Coachella bash

Julie Tong
Hailey Bieber, Snoop Dogg and Emily Ratajkowski at Levi's Party in the Desert Coachella event in Indian Wells, CA (Photo: Levi's)
Hailey Bieber, Snoop Dogg and Emily Ratajkowski at Levi's Party in the Desert Coachella event. (Photo: Levi's)

Levi’s threw an epic pool party bash in the desert during Coachella, drawing celebrities like Snoop Dogg, Hailey Bieber, Emily Ratajkowski, Joan Smalls and more.

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Yahoo Lifestyle caught up with Snoop Dogg, who performed a DJ set at the party, to recall the very first time he slipped on a pair of Levi’s jeans. “My first pair of Levi’s was in the ‘70s. Early ‘70s. Probably 1977 to 1978,” the rapper told Yahoo Lifestyle. “I got some hand-me-downs from one of my cousins. I ironed them all night and made sure they were creased up so when I put them on they had a different style.”

Snoop Dogg at Levi's in the Desert 2019 Coachella party in Indian Wells, CA (Photo: Levi's)
Snoop Dogg served as DJ for the Levi's Coachella party in Indian Wells, Calif. (Photo: Levi's)

His favorite pair of jeans? None other than Levi’s classic 501s. “501s! I mean you know that’s Snoop Dogg, that’s my style. You just throw these mother f***ers on and they just feel automatically ... like a superhero. It’s like my cape. You know what I’m saying? Superman has a cape with an S on his chest. Snoop Dogg has 501s on his legs at all times.”

Hailey Bieber at Levi's in the Desert 2019 Coachella party in Indian Wells, CA (Photo: Levi's)
Hailey Bieber at Levi's in the Desert 2019 Coachella party. (Photo: Levi's)

Hailey Bieber shares Snoop’s fondness for 501s, telling Yahoo Lifestyle, “I stole my first pair of Levi’ 501s from my dad,” referencing actor Stephen Baldwin.

“I think the 501 is ageless and timeless,” she added. “I imagine that my style might change slightly over the years but my jeans will stay the same.”

Bieber is the new face of Levi’s 501 campaign and showed her support at the brand’s Coachella party by wearing a full Canadian tuxedo look by Levi’s, accessorizing with gold bling and a dazzling “Bieber” necklace around her neck.

 Joan Smalls at Levi's in the Desert 2019 Coachella party in Indian Wells, CA (Photo: Levi's)
Joan Smalls at Levi's in the Desert 2019 Coachella party. (Photo: Levi's)

Joan Smalls also reminisced about her first pair of Levi’s, a “high-waisted” number. “It was the classic jean,” she told Yahoo Lifestyle. “It was actual real denim. You know, it didn’t have the stretch or anything.”

Emily Ratajkowski at Levi's in the Desert 2019 Coachella party in Indian Wells, CA (Photo: Levi's) (Photo: Levi's)
Emily Ratajkowski at Levi's in the Desert 2019 Coachella party in Indian Wells, Calif. (Photo: Levi's) (Photo: Levi's)

Emily Ratajkowski shared, “My earliest memory was my dad wearing Levi’s and how inspired I was by him.” Nowadays, the model said, “I love the high-waisted jeans, all different types, older vintage versions.” For Ratajkowski, Levi’s “has that rock n roll feel. I think of Bruce Springsteen and these music icons who have all worn Levi’s. They have a vintage look which I love.” The best part? They get better with age.

Jaden Smith, Wiz Khalifa, Candice Huffine and more partied in the desert as Snoop Dogg DJed.

In between tunes, Snoop Dogg told Yahoo Lifestyle how Levi’s ability to surpass generations and age groups over the years has made him a longtime supporter.

“Levi’s is original and unique,” he said. “It feels good. It fits good. It’s been the same. It’s something that you’re accustomed to. It’s the quality. There’s concern. There’s care.

“Not only do they make good clothes, but they do great things in the community and they give back,” he added. “That’s one thing that I can say why I stand by Levi’s. They also put their money where their mouth is as far as giving back to communities, to the people that actually buy their clothes. So that’s a beautiful thing.”

Keep scrolling to shop Levi’s classic 501 jeans to wear all summer long from levi.com.

Levi’s Men’s 501 Original Shrink-To-Fit Jeans in Black

Levi’s Men’s 501 Original Shrink-To-Fit Jeans in Black (Photo: Levi's)
Levi’s Men’s 501 Original Shrink-To-Fit Jeans in Black (Photo: Levi's)

Shop it: $60, levi.com

Levi’s Men’s 501 Slim Taper Fit Jeans in Cotton Mouth

Levi’s Men’s 501 Slim Taper Fit Jeans in Cotton Mouth  (Photo: Levi's)
Levi’s Men’s 501 Slim Taper Fit Jeans in Cotton Mouth (Photo: Levi's)

Shop it: $80, levi.com

Levi’s Women’s Original Fit Jeans in All Hours

Levi's 501 Original Fit Jeans in All Hours (Photo: Levi's)
Levi's 501 Original Fit Jeans in All Hours (Photo: Levi's)

Shop it: $98, levi.com

Levi’s Women’s 501 Original Fit Jeans in Thrifted and Gifted

Levi's 501 Original Fit Jeans (Photo: Levi's)
Levi's 501 Original Fit Jeans (Photo: Levi's)

Shop it: $70, levi.com

Levi’s Made & Crafted 501s in Branded Blue

Levi's Made & Crafted 501s in Branded Blue  (Photo: Levi's)
Levi's Made & Crafted 501s in Branded Blue (Photo: Levi's)

Shop it: $168, levi.com

Read More from Yahoo Lifestyle:

'I stole my first pair of Levi's 501s from my dad': Hailey Bieber now stars in Levi's ad campaign

These non-toxic wool dryer balls revolutionized my laundry — and I’ll never use a dryer sheet again

The single most important purchase I’ve ever made to organize my closet (and save my sanity)

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