On the heels of its successful “Do Us a Flavor” contest, Lay’s is once again asking fans to weigh in on its flavor roster. This time, though, Lay’s will pit four of its classic flavors against new, revamped versions in what it’s calling a “Flavor Swap.”
Here’s how it works: Beginning Feb. 8 and through March 21, potato chip aficionados can vote for their favorite flavor in four “swap” categories — heat, cheese, barbecue, and spice — which each features a classic flavor and a brand new one. All flavors will be in stores nationwide by the promotion’s start.
There’s a lot on the line: a $1,000 daily giveaway prize and $250,000 for one especially lucky fan. All you have to do is cast your vote on a soon-to-be-announced website.
We got a sneak peek at flavor hopefuls earlier this month, and can attest that the new flavors don’t suck. We’re especially fans of one new entry, Korean Barbecue.
The chip tastes “straight off the grill,” as one editor put it, having the surprisingly spot-on flavor of a flame-grilled hamburger or steak. One editor said this “tastes like summer,” while, ironically, our vegetarian editor asked for seconds and thirds, exclaiming, “This is delicious!” A smoky, meaty taste you can get in chip form? We’re sold.
Here are the suggested swaps, according to a press release:
Heat Flavor Swap: Lay’s Flamin’ Hot vs. all-new Lay’s Fiery Roasted Habanero
Cheese Flavor Swap: Lay’s Cheddar & Sour Cream vs. all-new Lay’s Smoked Gouda & Chive
Barbecue Flavor Swap: Lay’s Honey Barbecue vs. all-new Lay’s Korean Barbecue
Spice Flavor Swap: Lay’s Kettle Cooked Sea Salt & Cracked Pepper vs. all-new Lay’s Kettle Cooked Olive Oil & Herbs
Do any tempt you? Let us know your thoughts below!
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