Lavinia Fuksas Introduces Gravity-defying Designs in Latest Jewelry Collection

Jeweler Lavinia Fuksas let her creativity run freely for her latest collection unveiled at her tony apartment in Milan’s Brera district. Having built a reputation for her cage-like shapes, subtle use of diamonds and precious stones, such as malachite, nacre, onyx or lapis, she furthered her penchant for sculptural and gravity-defying designs.

While continuing to build on her bestsellers, including a new amethyst-bearing ring and entry-price openwork hoop earrings, some decked in diamond pavé, others embellished with enamels, Fuksas introduced more elaborate styles. Among the standouts, a pendant earring featured a rhomboid pyramid-shaped golden cage encapsulating a rotating sphere dotted in emeralds and diamonds, while a chunky gold choker, its surface scratched and uneven to made it look like a vintage heirloom piece, was embellished with triangular settings of diamonds. She’s also interested in expanding her brand toward high-end tableware, hence the openwork silver cuff, which can be used as a napkin ring or as a bracelet.

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Jewelry designer Lavinia Fuksas's latest ad campaign.
Jewelry designer Lavinia Fuksas’s latest ad campaign.

The collection’s entry price lineup retails between 1,800 euros and 2,500 euros, while the high jewelry pieces can go up as high as 25,000 euros. The cinematic campaign imagery was shot at Paris’ Caviar Kaspia and is fronted by Fuksas and her mother in addition to models.

Backed by funding from Invitalia, an Italian governmental company which invested in her brand as a woman-owned business this year, Fuksas is now plotting to introduce a new line called “Heritage.” Geared at passing down family heirlooms across generations, she plans to offer clients a chance to send her their precious metals — be they silver cutlery or golden and platinum bracelets — to be recast into custom designs devised together with the customer.

Jewelry designer Lavinia Fuksas's latest ad campaign.
Jewelry designer Lavinia Fuksas’s latest ad campaign.

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