Here Are the Latest Watches to Drop at Geneva Watch Days
Geneva Watch Days is officially underway for its third year. The industry salon runs through the week with a slew of new releases dropping from some of the most prestigious watchmakers in the industry, including the eight inaugural brands that established the event back in 2020: Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk. This year’s exhibition will be the largest yet, with nearly 40 brands participating. Today, we have ten additional new watches to report, including a whopping six from Bulgari alone.
Across the launches over the past two days, we’ve noticed a number of trends, including the use of new and innovative materials, inspiration from the brand’s heritage and a resurgence of the classic color blue. While each of these approaches may be tried and true in the history of watchmaking, the models debuting at Geneva Watch Days are anything but traditional or ordinary. It’s clear that brands came to impress with avant-garde designs and playful, out of the box ingenuity that puts their technical achievements on full display in the most beautiful way possible.
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