Last Drop: March's Best Beauty Launches

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Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.

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Millennials—if you ever wanted to know what the color of our generation smells like, now, you no longer need to wonder. Thanks to our very own Véronique Hyland, who first coined the phrase ‘Millennial Pink.’ About the color itself, Hyland states, “…One of the most confounding things about the pink-tinted economy is the way it’s selling back existing things to us and making them ‘new,’ painting them as essentials of self-actualization and empowerment. An elite women’s club isn’t new. Nor is makeup. Nor is a modest floral garment. Nor is pink. What we have here is a rebranding of the reactionary.” However, what is new is this perfume, with notes of ruby chocolate enveloped in a white musk. Whether you want to be called a girl boss, wear a pussyhat for women's rights, or join the latest women’s club—or not, this distinct scent is sure to be a favorite for all generations.

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Hérmes perfumer Christine Nagel was incredibly inspired by her first trip to the island of Kythira in the Peloponnese and wants to share the aroma of her experience with you. The luxury house has launched Un Jardin à Cythère, the seventh opus of the Hermés Jardin Collection. This citrus and woody fragrance contains notes of grasses, olive wood, and pistachio to invoke sunshine and is perfect for the new season. Describing the inspiration for the fragrance, Nagel poetically shares, “My garden grew close to the ground, but when I looked up, I discovered the presence of olive trees, planted like the backbone of the blonde hair formed by the grasses. I also saw the vivid flesh of pink pistachio, fresh and tender like rosy cheeks.”

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If you can’t go to St. Barts, don’t worry, OUAI is making sure your skin can. The beloved brand has expanded its St. Barts fragrance to include a St. Barts Body Cleanser and Body Créme. The body cleanser contains antioxidant-rich rosehip oil and vitamins A and C to help moisturize, brighten, and soften the skin. The accompanying body créme is formulated with squalene harvested from olives to calm the skin while eliminating dryness and dullness.

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Get voyeuristic with Hourglass Cosmetics in a cool (not creepy) way. The buzzy brand is the first beauty partner of Desert X, an organization founded on the love of contemporary art. Partnering with artist Rana Begum, whose work represents the convergence of light, color, and form­—the synergistic partnership represents aspects that are at the forefront of Hourglass’ innovations. Enter Hourglass Voyeur Eyeshadow Sticks, featuring seven metallic shades inspired by natural light sources: Moon, Aurora, Galaxy, Prism, Solstice, Equinox, and Phoenix. The highly pigmented, creamy texture boasts all-day-crease resistance wear. It glides on for easy application—let there be light!

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Harry Styles still wants to please you. His oh-so-popular brand Pleasing (that we have diligently reviewed), released three bundles of their most loved products, including The Ultimate Pleasing Skin + Body Kit, The Day + Night Kit, and lastly, The Pleasing Color Kit. We scrambled to get our hands on The Ultimate Pleasing Skin Kit as it includes a special edition gold Pleasing Pen, the Pearlescent Illuminating Serum, the Pleasing Spritz, Everybody Oil, Acid Drops Lucid Overnight Serum, and the Perfect Polish Set. Don’t be surprised if everyone in your family, no matter the gender, is pleased with this package.

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As you jet set this summer, one thing you won’t want to leave home without (in addition to your passport) is Youth To The People’s new Peptides + C Energy Eye Concentrate. Whether you are on planes or trains this powerful eye gel serum is formulated with peptides, vitamin C, caffeine, yerba mate, and gac seed extracts to brighten and depuff tired-looking eyes.

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People rave about Colleen Rothschild Beauty often getting 5-star reviews online and her new Illuminating Tinted Eye Cream that just launched this month is no different. Wear it alone as skincare or under makeup to give your under eyes a more luminous look, this product promises to help smooth the appearance of fine lines in the long run and immediately hydrates this delicate area. The formula contains hyaluronic acid to lock in moisture, caffeine to depuff the under-eye area, as well as peptides and pearlized pigments to encourage collagen production and reduce fine lines and wrinkles while leaving you with a radiant glow.

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Tarte Cosmetics must still be feeling lavish from that epic Dubai influencer trip and is bringing that energy to your cheekbones with their new diamond-infused liquid highlighter to give you a deep, buildable glow sans glitter. The Glow Tape Highlighter not only makes you look like you just returned from a summer vacation, but also condition, hydrate, and nourish your skin with the help of mango butter and shea butter. Formulated with diamond powder for a skin-blurring effect and porcelain flower to brighten and moisturize, you’ll start using the Paris filter less, and going out more.

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Lime Crime is ushering in Summer vibes with their new Soft Touch Lipstick in Vivid Brights. This comfy, matte formula delivers high-impact color and promises all-day wear. In shades like Cloud 9 (a bright azure blue), Drive-In (berry purple), Lucky Me (deep emerald green), and Twin Flame (tangerine), for only $15.00, you’ll have shades to match your bold, bright, Summertime clothing.

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Serena Williams has kept busy off the courts co-founding a performance care brand, WILL Perform and expanding the line to include the WILL Relieve Pain Lidocaine Relief Lotion. This lotion is for anyone living an active lifestyle (yes, that includes walking the streets of NYC in your heels) and is formulated with 4% Lidocaine and Botanicals to dull pain while preventing swelling and bruising. The custom-angled applicator makes for a mess-free application and minimizes product waste.

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Get ready to channel the artist within using Urban Decay’s 24-7 Inks Liquid Eyeliner. Available in nine different shades (both matte and shimmers), this easy-to-use eyeliner is smudge-, fade­-, and transfer-proof while also being water resistant.

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Elizabeth Arden is adding to its skincare empire, this time, launching Advanced Light Ceramide Capsules: Strengthening & Refining Serum to quickly strengthen your skin barrier, improve texture, and minimize pores. The formula promises after just one capsule, your skin barrier will be 28% stronger and after one week, you’ll notice a reduction in the visibility of fine lines.

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Actor and model Evan Mock is serving as the Creative Director of a new, funky, and fun beauty brand called Good Weird. The brand’s mission is to have everyone feel excited to explore beauty and believes products should give you an immediate emotional benefit but work toward improving your skin in the long run. Launching with three products—a bronzer, A moisture stick, and an under-eye cream—we can quickly see it becoming a beauty staple in the bags of Gen Z’ers everywhere. The Balmy Weather Moisture Stick is sure to be a crowd favorite—bringing nighttime slugging benefits to your daytime skincare and makeup routine with a tinted (also comes in clear) formula that features squalene, shea butter, and myristyl lactate for a dewy glaze that reduces inflammation, wrinkles, and the appearance of pores.

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Chillhouse doesn’t only want to give you a great manicure, they want to leave you moisturized too. Creating Alt Milk, it’s a creamy in-shower bath créme containing a blend of oat, pistachio, and coconut to leave your skin supple and soft.

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Olaplex has quickly risen through the ranks as a brand that will repair, restore, and protect all hair types through its multitude of formulas and offerings. Now the brand wants to move from your scalp to your lashes. With one simple swipe to your lash line, the new LASHBOND Building Serum coats your lashes with a nourishing formula of hyaluronic acid and biotin to support and sustain longer, thicker, healthier lashes. This is the first time they are launching a hair-adjacent product! In a LASHBOND sponsored study out of 33 individuals, at the conclusion of a 12-week study, 97% of participants reported an improvement in the length of their lashes while all study participants reported an improvement in the thickness of their lashes.

Expand your Augustinus Bader collection beyond the Rich Cream with the new Foaming Cleanser. Featuring the brand's signature TFC8 science, this frothy cleanser gently washes away impurities without leaving that squeaky, stripped-bare feeling most foaming cleansers impart. It's luxurious from bottle to application and works for all skin types.

If you're ready to take the plunge and dye your own hair at home, at least do it with Good Dye Young's Hair Lightening Kit. The kit comes with a gentle 25 Developer which can safely and gently lift your hair a few shades—though we'd always suggest going to a professional for heavier lifts—and is packed with coconut oil and soy protein to shield the hair from damage.

Not that you needed another reason to add more Makeup by Mario to your stash but here are 14 different ones. The Moisture Glow Lip Plumping Serum comes in high-shine and shimmer shades that run the gamut from soft nudes and pinks to deep mauves and browns.

A cocktail of acids works together to brighten dull, sallow skin in desperate need of a tune-up. Perfect for those battling acne scarring and hyperpigmentation, this toner uses tranexamic acid, azelaic acid, and tangerine peel to slough away dead skin to reveal a brighter, rejuvenated layer.

Summer doesn't start until Sol de Janeiro says so. The Rio Radiance perfume mist embodies the lively spirit and warmth of the city it's named after, so you can feel like you're walking Rio's breezy streets anywhere you go. Coconut, tuberose, ylang-ylang , and creamy vanilla make up its delicious composition.

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