Lansinoh Debuts a New Breast Pump, and It's Bluetooth-Enabled
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A new breast pump launches this week, and it's the first Bluetooth-incorporated pump on the market. Lansinoh Laboratories' new Lansinoh Smartpump Double Electric Breast Pump syncs with a free new app called Lansinoh Baby (available for iPhone and Android), and it will record the date, time, and duration of each pumping session.
The pump debuts at Babies"R"Us this week, with Target, Amazon, and Buy Buy Baby to follow. It will retail at about $200, in a package that includes a tote, cooler bag, freezer pack, and accessories like an AC adapter.
The comfortable, BPA- and BPS-free pump has eight suction levels (mimicking individual babies' different sucking patterns), three pumping styles, and a hygienic, closed-system design, discouraging growth of mold and bacteria in the motor and tubing. Moms can also pump directly into Lansioh's own mOmma Bottles.
Pumping parents can also track the amount of breast milk pumped, as well as view a feeding history, log their baby's growth, and even diaper-changing sessions. This information is easily downloadable and can be shared with a pediatrician. There's even an encyclopedia and alarm features.
"Breastfeeding is a wonderful way for mom and baby to bond," said Lansinoh's Vice President of Global Health Relations, Gina Cicatelli Ciagne. "But breast pumping is truly a labor of love that is often a necessity when they are apart, so that mom can maintain her supply and leave expressed breast milk for her baby's caregiver.
"We've designed the Smartpump to help simplify the pumping experience, delivering convenience, comfort, efficiency, and performance all in one package," said Ciagne, who's also a certified lactation counselor.
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