Land Rover celebrates the Range Rover's 50th with limited-edition Fifty model

Ronan Glon


See Full Image Gallery >>

The emblematic Range Rover is turning 50 in 2020, and Land Rover is marking the occasion by releasing a limited-edition model appropriately named Fifty. It receives a handful of edition-specific trim pieces, it's available in one of three gorgeous colors borrowed from the original model's palette, and it packs a V8 in its engine bay.

Developed primarily to give buyers a less rudimentary alternative to the Series II, the original Range Rover made its public debut in 1970 as a two-door, four-wheel drive model that offered excellent off-road capability without sacrificing on-road comfort. Five decades, four generations, and over a million units later, the Range Rover is one of the most recognizable SUVs on the market. Land Rover built the Fifty model on these solid foundations.

Starting with the posh Autobiography trim, stylists added exterior accents finished in Auric Atlas and created a pair of 22-inch alloy wheel designs that help the Fifty stand out from the standard Range Rover. The rectangular Fifty emblem found on the fenders, the headrests, and the dashboard was penned by Gerry McGovern, the head of the company's design department. Buyers can order the Fifty with a regular or a long wheelbase.

The standard color palette consists of four shades called Carpathian Grey, Rosello Red, Aruba, and Santorini Black. Alternatively, Land Rover's Special Vehicle Operations (SVO) team re-created three colors offered on the original Range Rover (pictured below). They're named Tuscan Blue, Bahama Gold, and Davos White, respectively, and they'll be available in "extremely limited numbers," according to the British company.

Although specifications will vary from market to market, Land Rover announced the American-spec Fifty will only be powered by a 5.0-liter V8 supercharged to 518 horsepower and 461 pound-feet of torque. It spins the four wheels via an eight-speed automatic transmission, and it sends the big SUV from zero to 60 mph in 5.1 seconds. In comparison, the original Range Rover went on sale with a 3.5-liter, 135-horsepower V8 that, through a quirk of automotive history, traced its roots to the Buick parts bin. It powered many other British cars for decades.

Production of the 2021 Land Rover Range Rover Fifty is limited to 1,970 examples worldwide, a number chosen as a tribute to the year the model was launched in. Pricing and local specifications will be announced closer to its on-sale date in late 2020, but expect the model to carry a six-digit price tag when it arrives in the United States.

What's next?

Land Rover is nearly ready to introduce the fifth-generation Range Rover; our spies have spotted pre-production prototypes racking up miles on some of the planet's most inhospitable terrains. Although the test mules are fully covered in camouflage, we can tell the off-roader's overall silhouette won't drastically change. Bigger changes will be found under the sheetmetal, where the Range Rover will adopt a new platform developed with electrification in mind. Hybrid powertrains will return, and we hear an electric model is in the pipeline as well. Credible but unverified rumors claim the Fifty's supercharged V8 will be replaced by a turbocharged eight sourced from BMW.

We expect the fifth Range Rover will make its debut within the next 12 months, and it might arrive in showrooms in time for the 2022 model year. Its smaller sibling, the Range Rover Sport, will be right around the corner.


More From

  • Driving a 1964 Volkswagen Beetle, and the 2021 Kia K5 arrives | Autoblog Podcast #634

    In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer and News Editor Joel Stocksdale. They start with what they've been driving this week, including the 2020 GMC Sierra 1500 diesel, 2020 Volkswagen Atlas Cross Sport and a 1964 Volkswagen Beetle. They move on to the news, covering the 2021 Kia K5, Geneva Motor Show (canceled again), Maserati's new engine and a new extended reality experience here at Autoblog. Finally, the guys spend some money for a listener who just had twins.

  • Walmart partners with Tribeca to turn 160 store parking lots into drive-in theaters

    Just ahead of the Fourth of July weekend, Walmart announced a partnership with Robert De Niro's Tribeca Enterprises (most notably the purveyors of the film festival of the same name) that’s set to convert 160 store locations into makeshift drive-in movie theaters. The move is an extension of the existing Tribeca-led Drive-In program that has already announced events for a handful of cities, including Los Angeles, New York, Miami, Seattle and Arlington, Texas, with help from IMAX and AT&T. The Hollywood Reporter has a bit more detail about the new initiative. The 160 store/theater locations, when announced, will be listed at this Walmart Drive-in website.

  • Former F1 honcho Bernie Ecclestone becomes a father again — at age 89

    Former F1 father figure Bernie Ecclestone has become a father again. Ecclestone has three daughters, Tamara, Petra and Deborah, from previous marriages. According to Wikipedia, which seems to have a page for everything, the birth places Ecclestone at No. 8 on the list of history's all-time oldest men claimed to father a child.

  • Autoblog is Live: Playing Need For Speed Heat

    The world is a crazy place and this is a crazy time. Everyone is looking for a good way to unwind, even us. We've been streaming racing and driving games on Twitch, Youtube, and Mixer a few days a week for a while now, but we're expanding that for the immediate future.