Lana Del Rey Is Skims' Valentine's Day Muse

Cupid — and by Cupid, we mean Kim Kardashian — just sent Lana Del Rey for us.

The singer stars in Skims' latest Valentine's Day campaign, decked out in sateen bows, gothic lace and other romantic textures, accompanied in one shot by some very fluffy felines. The images, captured by Nadia Lee Cohen, clearly riff off holiday lore: In one photo, she's struck by Cupid's arrow while wearing a slip dress; in another, she reclines inside a heart-shaped box, sporting a baby-blue set.

In a statement, Del Rey said: "I've been a big fan of Skims since the beginning, so being featured in their Valentine's campaign is so exciting. Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun."

The Skims Valentine's Shop — which opens on Jan. 23 on skims.com — features 29 limited-edition pieces, including undergarments, sleep sets, loungewear and more. Prices range from $16 for semi-sheer thongs to $126 for sleep sets. The collection will also be available at Nordstrom, Selfridges and other retail partners.

The brand's campaigns have become known for its stellar celebrity casting: Cardi B, Kim Cattrall and Ice Spice have all appeared in recent ad spots. Last year's Valentine's Day imagery featured the timely casting choice of "White Lotus" actors Simona Tabasco and Beatrice Grannò, fresh from the Mike White hit — so Del Rey joins a pretty esteemed club.

Keep scrolling to see each photo from Skims' 2024 Valentine's Day campaign.

Photo: Nadia Lee Cohen/Courtesy of Skims

Photo: Nadia Lee Cohen/Courtesy of Skims

Photo: Nadia Lee Cohen/Courtesy of Skims

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