‘Lana Del Rey Core’ and Throwback Festival Fashion Tops Pinterest’s Coachella Forecast
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Can fashion from 2014 be described as nostalgic?
Yes, when it’s iconic as flower crowns and fur boots in the desert, according to Pinterest.
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In a new report, the visual inspiration platform named four fashion themes—one being “2014 core”—bound to make a splash at Coachella beginning on April 12 in Indio, Calif.
Inspired by the original festival looks worn by Coachella devotees like Vanessa Hudgens and Alessandra Ambrosio, the new fashion core offers updated takes on crochet designs, lace flare pants and statement belts. Pinterest said searches for “2014 core” are up 1,240 percent year-over-year.
The OG of festivals, Woodstock, underpins the aughts theme with “hippiecore” searches up 890 percent and “funky crochet” searches up 2,100 percent on Pinterest. Elements of rave culture are part of the look as well, with searches for “fur boots outfits” up 600 percent and searches for “rave makeup ideas festivals” up 300 percent.
Boho jewelry plays a factor in 2014 core, with Pinterest users looking specifically for headpiece jewelry, nose rings, ear cuffs and gold choker necklace sets.
Pinterest noted a 75 percent uptick in searches for rhinestone denim jackets as well.
“With tens of millions of searches related to Coachella on Pinterest, and 40 percent of those searches driven by Gen Z, the platform has become a go-to destination and ultimate companion for users to find inspiration, plan and shop their beauty and fashion looks for festival season,” Pinterest stated.
Across the two weekends of the festival (April 12-14 and April 19-21), Pinterest is bringing a new experience to Coachella: Pinterest Manifest Station. The bespoke activation will allow visitors to find new ways to express themselves and make festival trends their own and will offer photo opportunities alongside trending beauty and styling experiences.
Pinterest also tapped Chloe and Chenelle Delgadillo, a Los Angeles-based sister creative duo known for styling many of Olivia Rodrigo’s best red carpet looks, to curate a board of Coachella fashion inspiration.
“We start nearly every project with our clients with a secret Pinterest board,” the sisters stated. “We like to use Pinterest as our visual language, as it allows us to get ideas across that we would not be able to do verbally. We are excited to share with Pinners our vision and unique aesthetic and how to bring it to life at a major cultural event like Coachella.”
In addition to classic festival fashion an upward trend, festivalgoers are searching for ways to dress like Coachella 2024 headliner Lana Del Rey.
Searches for “Lana Del Rey core” are up 300 percent, Pinterest reported. Based on vintage and feminine style, the theme piggybacks on the current coquette aesthetic driving Gen Z to swap their cottagecore frocks for corsets and ballerina-inspired skirts. Searches for “mini corset dress,” “vintage corset” and “simple tulle dress” have seen triple-digit increases on Pinterest. Pearl belt and pearl bow have seen searches increase 55 percent and 250 percent, respectively.
Bows tie the ultra-girly pieces together, with pinners looking for bow jewelry, and inspiration for bow-adorned updos and braids. Searches for “bow nails” are also up 6,430 percent.
Coachella is always a stage for experimenting with escapist fashion. In 2024, that means dressing like fairies.
“Whimsical fairy themed outfits will be key in this year’s festival as fairycore has continually been on the rise, allowing people to dress up and escape their realities,” Pinterest stated.
Lace is key to the ethereal theme. Searches for lace slip dresses are up 420 percent and searches for lace sets are up 150 percent. Interest in lace midi skirts is up 150 percent. Bell sleeve dresses and crochet bell sleeve tops are also seeing increases in searches, up 50 percent and 100 percent, respectively.
For a touch of sparkle, Pinterest said pinners are looking for sequin fringe dresses.
Festival goers are looking for ways to carry the aesthetic into their beauty routine. Pinterest said users are searching for “sugar plum fairy makeup,” “boho Fulani braids” and “cottagecore nail,” which have each seen four-digit increases in searches. “Fairy cut hair” is also seeing a 630 percent uptick in interest.
Pinterest’s fourth Coachella trend contrasts with the more feminine and mythical aesthetics. Searches for “dark feminine core” are up 160 percent, driven by Pinterest users who have “the urge to question conventional femininity and get out of their comfort zones.”
The theme calls for a mix of elegant fashion and edgy accessories. Searches for “satin slip dress” and “brocade corset” have each increased 100 percent. Meanwhile, searches for “leather pants look” have increased 220 percent and searches for “leather tube dress” increased 86 percent.
Biker boots, black furry boots and “high leather boots” ground the look—each footwear trend seeing triple-digit growth on Pinterest. Silver chain belts and silver nose rings are part of the ’90s inspired trend, as well as red wine nail color (up 1,780 percent) and red leather bags (up 510 percent).
Aggressive yet strong, its a trend that will likely live on long after Coachella wraps up.
