Lady Gaga Is the Face of Valentino’s New Perfume and We’re Here for It
Lady Gaga just landed another beauty gig and it’s not related to Haus Laboratories. It was just announced that Gaga is the face of Valentino’s new perfume, Voce Viva, created by Creative Director Pierpaolo Piccioli with Valentino Beauty. It’s set to come out in September 2020. Gaga has a relationship with the brand already, having worn iconic gowns such as that pink feather one to the Venice Film Festival and a periwinkle couture gown to the Golden Globes when she was nominated for A Star Is Born.
“Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign elevates the symbolic power of the project to the highest level,” says Piccioli in a...
