Lacoste Taps Rising Tennis Star Arthur Fils as Brand Ambassador

Tianwei Zhang
·2 min read
  • Oops!
    Something went wrong.
    Please try again later.

RISING STAR: French professional tennis player Arthur Fils, who became the youngest entry into the men’s top 50 this summer after winning his first ATP singles title in the Lyon Open at the age of 19, has been named a brand ambassador for textile and eyewear collections at Lacoste, a brand founded by French tennis legend René Lacoste in 1935.

Lacoste said it will also become Fils’ equipment supplier to help him score major victories in upcoming matches.

More from WWD

Fils said he is proud to be associated with a brand that “symbolizes elegance, authenticity, and the union between style and sporting performance.”

“Lacoste is part of the tennis imagination and represents a strong history, marked by the legacy of René Lacoste and the legend of Les Mousquetaires. For me, joining Lacoste today means becoming part of a company that is both iconic and on a human scale, and assuring myself of excellent support daily, as well as for major tournaments,” said Fils.

Thierry Guibert, chief executive officer of Lacoste, said Fils’ energy on and off the pitch is “contagious, and his humility fascinates us.”

“His professionalization is a logical next step in his career, just as it is for us to accompany him every step of the way to victory. What’s more, his desire to inspire the next generation of players and leave a lasting imprint on the world of tennis, while remaining true to his roots, is totally in line with the values we share,” added Guibert.

Born in Bondoufle, a suburb of Paris, Fils started playing tennis at age five. He is now being coached by former captain of the French Davis Cup team Sébastien Grosjean and two-time Grand Slam winner Sergi Bruguera.

On top of Fils, Lacoste counts tennis players Novak Djokovic, Venus Williams, Daniil Medvedev and Grigor Dimitrov, as well as K-pop star Somi Jeon, actor KJ Apa, fencer Ysaora Thibus, polo player Ashleigh Johnson, rifle shooting champion Ruth Mwandumba, and gymnast Marcel Nguyen as brand ambassadors.

Best of WWD