La Plage Miami to Take Place May 31-June 2, Featuring Premium European Swimwear Lines
La Plage Miami will present its third edition from May 31 through June 3 in Miami, featuring premium European swimwear and resortwear brands.
The boutique concept trade show, La Plage Miami, is produced by My Fashion Agent, founded by Marc Merklen.
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Located in the Penthouses of the Boulan South Beach Hotel, it will feature a selection of swimwear, as well as beach towels, hats, jewelry and caftans, resortwear and beachwear. So far 17 brands are participating including Wikini, Raffaela D’Angelo, So Bask, Alicia Swim, Cosmosyr, Celeste NMD, Serge Guilloux Paris, Flowers for Zoé, Naive Men’s Swimwear, Vellati, and Moreau Paris.
Boulan South Beach is located at 2000 Collins Avenue in Miami Beach.
The exhibition is supported by a personalized sales campaign with cabin models, a presentation with adapted merchandising, as well as posts on social media.
“The Miami Swim Week is a very important niche market for swimwear brands and resortwear brands,” said Merklen, noting retailers come from all over the world to attend. He said many of them only come to Miami and he doesn’t see them in other fashion weeks anywhere in the world. He noted that these spring 2025 collections are ordered to be delivered during cruise (Christmas period), and these collections are the first ones to be seen in stores and they last the longest — from Christmas to September.
La Plage Los Angeles is scheduled for October.
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