Kylie Jenner's New Matte and Créme Lipsticks Brings Her Lip Kit Dreams Full Circle

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POV: It's late 2015, and 18-year-old Kylie Jenner is the ultimate it-girl. Everything from her manicures to her fashionable ensembles goes viral each time she hits post on Insta. The teen star launches Kylie Cosmetics, a makeup line featuring lip kits inspired by her signature lip look. The long-wear lip kits are so popular that the brand's website crashed, and all of her products sold out within 10 minutes of their release in November 2015 and then again in February 2016. Now, fast forward to present day, the 25-year-old is now an entrepreneur who has transformed her teen dreams into a billion dollar business in under a decade. A tried-and-true vet in the beauty world, Kylie Cosmetics is back with another attempt to change the game: 24 brand-new matte and cremé lipsticks that launch today, April 26.

The reality star-turned-beauty mogul tells Seventeen via e-mail that she worked on the new lippies for over a year and a half. "I really wanted these formulas to be perfect, so we spent a lot of time developing and testing different versions of the products until we were really happy with them." And if you were wondering, yes, Kylie is beyond happy with the finished product. "I really love these lipsticks," she says. "They give such great color in one swipe."

Kylie was propelled into superstardom as a tween, and viewers got to tune in and watch her blossom from a bubbly young girl into a savvy businesswoman and proud mother of two. The changes she's made over the years played a large role in the new launch. "I started Kylie Cosmetics when I was seventeen, and the brand and I have grown so much since then," she adds.

As Kylie continues to grow as a multihyphenate, she wants the same for her business. "My goal is to continue elevating and extending our core line." Creating new products is largely based on the support of people who consistently show up for Kylie Cosmetics. "Our consumers really love our lip products," she explains, "it felt like the natural next step to launch a line of lipsticks."

The collection is available in matte and cremé finishes and in 24 different shades, and trust, there's something for everyone. While most matte lips have a bad rep for resulting in dry, crackly lips, Kylie stands by her hydrating new formula. Plus, the brand even came up with a virtual tool to ease the pressure of shade matching.

Read ahead for more directly from Kylie Jenner.

Why was it important to include two different finishes?

We wanted to ensure that no matter what lip look a person was going for, there were multiple shade and finish options to choose from.

Are there any standout ingredients?

I really wanted the Matte Lipsticks to be non-drying. We developed it with Hyaluronic Acid to make it super hydrating, even with a matte finish.

Can you talk about why it was so important to have a vast shade range?

I’m so excited about these 24 new shades, I love having a shade option no matter what mood I’m in, or beauty look I’m going for. We also wanted to make sure there was a lipstick for everyone, no matter their skin tone.

What's the one lip shade you're obsessed with the most?

My favorite shade is Kylie, which is a soft pink nude – it’s my go-to lip color for an everyday look.

Do you have any tips for shade matching? How did you find your fave color?

I tend to choose my shade based on my look or my mood that day – while my go-to shade is Kylie, I’m also not afraid to reach for a bolder shade such as Power Move, a bright red-orange. We also recently launched a virtual try-on feature on KylieCosmetics.com, so our consumers can try on a variety of shades to help them choose a favorite.

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