Kylie Jenner Is Working on a Line of Eyelash Products — Here's What We Know

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Kylie Jenner already has a pretty impressive roster of businesses with Kylie Swim, Kylie Skin, Kylie Baby, Kylie Cosmetics, and her KENDALL + KYLIE clothing line, but it turns out she’s looking to expand her empire even more.

Kylie's team just filed paperwork to trademark “KYLASH,” the phrase written on the boxes of her Kylie Cosmetics fake lashes. We’ll spare you all of the boring legal details, but basically, TMZ obtained the docs that detailed how the makeup mogul and mama is looking to dive into all things lashes. This will include products like extension fibers, eyelash tints, eye makeup remover, mascara, and eyelash serums.

Kylie Jenner previously trademarked the phrase KYLASH just for falsies back in 2018, but it looks like we're going to be getting a whole lot more than that soon.

Between the Blac Chyna trials and all of the fam's up-and-coming ventures, the Kardashians have their hands full growing their respective ~business journeys~ under the guidance of momager Kris Jenner of course. Kris did just tweet that Kim was her favorite — maybe that’s why her businesses continue to thrive?! (Fine, fine, it was actually Kim who tweeted that about herself from Kris’s phone.)

In March 2019, Forbes Magazine reported that cover star Kylie Jenner was the world’s youngest self-made billionaire. They later took back their statement, revealing that Kylie wasn’t a billionaire largely due to the COVID-19 pandemic’s effect on businesses across the globe.

Kim is actually the richest Kardashian with a net worth of $1.4 billion (with a B!) with Kylie following in second place at $700 million.

But despite her multi-millionaire status and beauty empire, Kylie still wears $16 lip gloss and indulged in In-n-Out orders to quell her pregnancy cravings. It’s easy to forget that Kylie is only 24 years old — we love a relatable queen. Call us if you ever want chit chat about makeup over animal-style fries, Kylie!

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