Kylie Jenner Teases New Project Called Khy

Kylie Jenner appears to be following in the footsteps of her sisters Kim and Khloé Kardashian and launching her own clothing line. The youngest Kardashian-Jenner sibling made a cryptic post on social media Tuesday, unveiling a new project called Khy.

“Coming soon. sign up at khy.com,” reads the announcement post shared on Khy’s Instagram account. The post sees Jenner’s back covered with a leather trenchcoat. Meanwhile, on the reality star’s account, fans can see another teaser showing her in a similar outfit, sitting on the floor with red pumps. “Meet khy.” she captioned the post.

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A request for further comment was not immediately returned.

Khy would be the latest fashion brand from the Kardashian-Jenner family. Kim Kardashian launched Skims shapewear company in 2019, which has been a success and is said to be mulling an eventual initial public offering. In 2016, Kourtney Kardashian launched Good American, which focuses on denim.

Jenner’s new endeavor will join her business portfolio, which includes Kylie Cosmetics, Kylie Skin, Kylie Swim and, most recently, Kylie Baby. She previously launched a fashion line with sister Kendall Jenner.

In 2020, Coty Inc. bought a 51 percent stake in Kylie Cosmetics for $600 million. In August, rumors swirled that Jenner was planning to buy the stake back.

In May, Jenner fronted Jean Paul Gaultier’s fashion campaign to promote the brand’s “Flower” collection. Later in August, the reality star also became the first celebrity to collaborate with Bratz on a doll collaboration.

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