Kylie Jenner's Instagram Posts Are Worth a Million Dollars Each

From Town & Country

A few weeks ago, the cover of Forbes featured 20-year-old Kylie Jenner, a reality star and founder of the makeup company Kylie Cosmetics, with a cover line proclaiming that she is "set to be the youngest-ever self-made billionaire."

And now, a new ranking of the world's top social-media influencers offers some support for how she's accummulated such a massive fortune at such a young age.

The Instagram Rich List, which Instagram-scheduling tool Hopper HQ compiles annually, has Jenner in the number-one spot with an estimated cost per post of $1 million. The list is based on data gathered through research with influencers, brands, and marketing companies. Jenner's older half-sister Kim Kardashian West is fourth on the list; Hopper HQ estimates her posts are each worth $720,000.

The youngest daughter of Caitlyn Jenner and Kris Jenner and a star of Keeping Up With the Kardashians, the 20-year-old launched her cosmetics brand two years ago and "has sold more than $630 million worth of makeup since, including an estimated $330 million in 2017," Forbes reports. The publication estimates that the company is worth nearly $800 million, and Jenner owns 100 percent of it.

She's reportedly earned additional millions through her television appearances and by endorsing products including Puma Shows and PacSun clothing, and Forbes estimates she's taken $60 million in after-tax dividends from her company. In all, that puts her net worth at an estimated $900 million. (Kardashian West is worth $350 million, according to Forbes.)

For that reason, the magazine says that "another year of growth will make her the youngest self-made billionaire ever, male or female, trumping Mark Zuckerberg, who became a billionaire at age 23."

Many took issue with the "self-made" description, noting that Jenner comes from a family of significant means that helped her become a celebrity in her own right even before her teenage years. ("We consider any person who built her own fortune, and didn’t inherit the money, to be self-made," Forbes noted.)

So even if Jenner (who gave birth to a daughter named Stormi with rapper Travis Scott in February) isn't quite a billionaire yet, it might not be long before she surpasses the $1 billion mark.

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