Kylie Jenner Is Indeed Launching Her Own Fashion Line: Khy [Updated]

Kylie Jenner — the youngest sibling of the Kardashian-Jenner clan — is launching her own fashion line called Khy. On Tuesday, Jenner teased the debut via Instagram with a picture of her wearing a black leather trench coat and a simple caption that's sending shockwaves throughout the fashion world: "meet khy." The brand's Instagram page also posted the same leather trench with the caption: "coming soon. sign up at khy.com." The brand's website is now live for fans and fashion lovers alike to sign up for early access.

The brand is being developed by none other than Jens and Emma Grede, according to a July report in Puck's Line Sheet. The Gredes are the Kardashian family's favorite collaborators as they have been behind Khloé Kardashian's Good American, Kim Kardashian's Skims and Kris Jenner's cleaning-products line Safely. This marks Kylie Jenner's first solo fashion venture, following the 2016 debut of Kendall + Kylie, launched alongside her older sister.

Though much secrecy surrounds the highly anticipated brand, Puck's Lauren Sherman reported that the line will diverge from the fast-fashion path major players like Shein have forged and will instead offer something better: "Responsibly sourced, less junky, nicer looking," Sherman wrote.

Update, Wed. Oct. 25: Khy's first collection will be available to shop on Nov. 1,  per a press release from the brand.

The full range, which is described as "a unique blend of creativity, collaborative spirit and unparalleled quality, all at an accessible price point," will be priced between $48 to $198, and be available in sizes XXS through 4X.

"Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a fashion brand, with creativity and quality at a better price," said Jenner, in a statement. "I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price."

The inaugural drop will be a collaboration with Namilia; future collections will introduce other design partners from around the globe. As for the meaning behind the brand name, "Ky" is Jenner's nickname; the silent "H" symbolizes "destiny, good fortune, and spirituality," per the brand.

Update, Mon. Oct. 30, 3:50 p.m.: Ahead of the official drop on Nov. 1, Khy updated its site with the individual product pages, through which shoppers can sign up to be notified when the items become available.

Click through to see the full product lineup, along with pricing.

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