By Kristen Bateman. Photos: Courtesy of Instagram.
Coachella fashion seems to get trendier by the year, which makes sense, considering the music festival brings together the biggest influencers, celebs and performers in one space.
But have you ever wondered how the fashion at Coachella influences what people are actually shopping for? Lyst has your answer. The shopping search engine kept tabs on what celebs were wearing over Coachella weekend, and used it to cull search data from the internet to see what's trending with shoppers. We've only just finished weekend one, but here's what the data geniuses have found so far.
On Saturday, searches for Gucci t-shirts increased 203 percent, which classifies as a record-breaking search, and further proof that Rihanna is the true Coachella queen. The spike in searches happened shortly after she stepped out in a full-on glitter bodysuit, tank top, and denim shorts from the brand. Obviously, opting for a Gucci logo tee is a more approachable way to recreate Rihanna's daring style. Unless, of course, you've got places to wear an expensive glitter bodysuit.
Searches for Reebok tracksuits were also up by 74 percent. Sofia Richie wore a white bra top and Reebok windsuit, which likely contributed to the searches, while other celebs also wore bits and pieces of the athleisure trend.
Probably the most shocking revelation of all: Over 23,000 people searched for "nude mini dress" on Lyst. You can thank Kylie and Kendall Jenner for that, as the famous sisters both wore sheer, barely-there mini dresses. Fashion blogger and style influencer Chiara Ferragni also rocked one of her own.
Surprisingly, none of the top searches were related to the boho fashion typically associated with music festivals. Could this mean fringe and flower crowns are officially out at Coachella? Probably not. But it is interesting to see how people are responding to the ever-evolving art of festival dressing.
Next weekend promises just as much fashion inspiration, so we're excited to see which celebrity outfits get the most buzz online.
This story originally appeared on Allure.
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