Ksubi Debuts Sophomore Collection Honoring Late Rapper Juice WRLD

Australian denim brand Ksubi celebrated the late rapper Jarad “Juice WRLD” Higgins last November with a collaborative capsule. The 8-piece collection—honoring the “Lucid Dreams” musician who died of a drug overdose at 21 years old in 2019—saw incredible success, as both fans and fashionistas alike flocked to the drop.

Now, the streetwear label is building off that momentum with a sophomore collaboration. Highlights from the 18-piece collection include the 999 Kollage Jacket, a washed black denim varsity-style jacket and the mid-rise, boot-leg Bronko Cargo pant featuring snap-button pockets and a black acid wash. The collection’s hero is the Super Juice Biggie Tee, which features original collaborative artwork and co-branded elements.

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A curated selection will be available exclusively at Ksubi’s Chicago store on Dec. 15, in honor of Juice WRLD Day 2023 on Dec. 16.

The entire Ksubi x Juice WRLD 999 2.0 collection will be released in January 2024.

Made in collaboration with the Live Free 999 Foundation—which Carmela Wallace founded to honor the legacy of her son—the collection draws inspiration from the hip-hop artist’s legacy with previously utilized details like embroidered gothic “999” numerals and skull motifs throughout.

“999 is the continuation of [Juice WRLD’s] story and creative output, with merch and music still being released to this date, met by a rapturous response from his brands,” Ksbui said. “Name dropping Ksubi in freestyles and songs, Juice WRLD encapsulated the Ksubi ethos of the creative outsider—a rebellious individual who did things his own way, expressing himself via different avenues.”