Having a vision is one thing. But it's what comes next—the risk-taking and recruiting, the sleepless nights and countless hours—that turn that dream into a reality. House Beautiful's 2020 Visionaries have done all that and then some, creating innovative brands and companies that will come to change the way we decorate.
A family brand known for its fabrics and wallcoverings, Kravet has continually reimagined itself over its 100-year history. In her role as VP of Furniture, the founder’s great-great granddaughter Sara Kravet has helped usher in such innovations as QuickShip and Workspace, a modern, self-service showroom. This spring, they’ll unveil ICreate, which allows full customization of furniture pieces. “Designers can truly tailor-make the pieces they need—from frame to finish to fabric,” she says. “Offering the ability to visualize before ordering is the next generation of service.”
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