Kravet's Sara Kravet Helped Launch iCreate, a Tool That Helps Make Custom Furniture

From House Beautiful

Having a vision is one thing. But it's what comes next—the risk-taking and recruiting, the sleepless nights and countless hours—that turn that dream into a reality. House Beautiful's 2020 Visionaries have done all that and then some, creating innovative brands and companies that will come to change the way we decorate.

A family brand known for its fabrics and wallcoverings, Kravet has continually reimagined itself over its 100-year history. In her role as VP of Furniture, the founder’s great-great granddaughter Sara Kravet has helped usher in such innovations as QuickShip and Workspace, a modern, self-service showroom. This spring, they’ll unveil ICreate, which allows full customization of furniture pieces. “Designers can truly tailor-make the pieces they need—from frame to finish to fabric,” she says. “Offering the ability to visualize before ordering is the next generation of service.”

Learn about more House Beautiful 2020 Visionaries

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