Just when we thought Kraft Real Mayo couldn't get any smoother—it is whipped 3,000 times, you know—they've managed to do just that thanks to a newly announced collaboration. The brand has partnered with Juicy Couture on a blinged-out clothing collection that's velvety smooth.
Appropriately titled “The Smooth Lover’s” collection, the set includes the following plush pieces: a deep blue velour tracksuit studded with rhinestones that spell "Long Live Velvety" and “Smooth” on the back and a white velour tube top featuring the words “Mayo Couture.”
While some of us may be taken aback by a collaboration between the two brands, for Kraft Real Mayo it was "a match made in velvety heaven."
“KRAFT Real Mayo and Juicy Couture are both synonymous with being champions of those who revel in their individuality and are unafraid to stand up for what they love, making this partnership a match made in velvety heaven,” said Frances Sabatier, Brand Manager, KRAFT Real Mayo, at the Kraft Heinz Company, in a statement. “The Smooth Lover’s” Collection is a celebration of what we love most about our fans, and we’re thrilled to offer them the first-ever mayo-infused couture to rotate into their wardrobe and express their individuality.”
You can pre-order the “The Smooth Lover’s” collection (available in sizes XS to XL) exclusively at mayocouture.com beginning today for $150. And if you miss out on the pre-order, you'll have another chance on Friday, November 4, when more inventory is released.
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