Kraft Just Released Grilled Cheese-Inspired Incense And Here's How You Can Get Some

Ni'Kesia Pannell
·2 min read

Today is National Grilled Cheese Day (April 12, if you didn't know!) and if you planned on celebrating the big day by showing off your best grilled cheese creation on Instagram, Kraft is here to put us all to shame. Dropping the first-ever grilled cheese incense, the longtime purveyor of American cheese slices has officially taken the crown for most creative offering for today's festivities.

Aptly named the Kraft Singles Grilled Cheese-cense, the latest release is guaranteed to give you the warm and comfy feeling you've been missing. Turning your home, office, or even your car into a cheese-scented wonderland, the incense sticks even come equipped with a wooden branded incense holder making cleanup a breeze. And if you ask me, that's a true winner.

Not sure if it actually holds up? According to Kraft, that's not anything you should worry about because if there's one thing you can expect, it's for them to not short you on the grilled cheese smells.

If this sounds like something you would totally purchase, unfortunately, you won't be able to. But! You can enter to win some free ones! For those of you who are looking to nab your own Grilled Cheese-cense (and earn some lifelong bragging rights), all you have to do is tweet using the hashtags #BreatheCheesy and #Sweepstakes from today—April 12—until April 15 for a chance to win. Winners will be notified via Twitter DM beginning on April 16. There are only 1,000 sticks and holders being given out though, so you better run up those tweets ASAP! And, if you want to know more info about the sweepstakes (because it's good to be informed!), just head to GrilledCheesecense.com to find out. Such a clever name, right?!

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