Update, June 9, 2021: Kit Kat's newest flavor, Fruity Cereal, is officially available in stores this month and if you're a fan of creative flavors it's definitely the candy bar for you. I had the chance to try it out and can confirm it tastes like all the best parts of a bowl of fruity cereal.
Although I don't usually reach for fruit-flavored cereals at the grocery store, I've had my fair share of Fruity Pebbles and Froot Loops in the past. When you bite into the new Kit Kat you get that familiar crunch from the wafer but then get hit with a creamy, subtly fruity taste. It reminds me of the delight you feel when drinking all of the leftover milk after you finish the cereal.
Basically, it hits the nail on the head when it comes to flavor and the bright packaging is so enticing. If you're dedicated to the classic chocolate Kit Kat bar but want to try something a little bit lighter for the summertime, keep an eye out for these bright pink candy bars available in stores right now nationwide.
Update, June 8, 2021: It was over six months ago that rumors first started flying that Hershey’s had a new breakfast-inspired chocolate bar on the way. It took some time, but the moment has come to indulge in the Kit Kat Fruity Cereal!
For a limited time starting in June 2021, you’ll be able to get the 1.5-ounce standard bars ($1.09) at stores nationwide, a PR rep confirmed to Best Products. The crispy wafers are covered in fruity cereal-flavored crème, as described on the packaging, so the bars come out to be a pretty light pink with rainbow-colored specks. Based on the wrapping, which features cereal and colorful circles, it looks like the cereal flavor was inspired by Froot Loops, which means a classic meets a classic.
The Kit Kat Fruity Cereal are a limited-edition offering, which means you never know when they’ll be disappearing for shelves. To stay on the safe side, just buy a whole box when you get the chance, OK?
Original, December 2, 2020: If there was one good thing that 2020 brought us, it was plenty of new Kit Kat flavors — and some that haven’t come to market (yet?). Now it appears that Hershey’s is diving into the breakfast world, sort of, with its latest anticipated variety, Kit Kat Fruity Cereal!
Rumors about the flavor first came about in summer 2020 when Instagram account @junkfoodleaks_ posted a pixelated photo (which has since been deleted) of the bar. We hadn’t heard anything more about the Kit Kat until just now, when @tmc_reviews jumped in with a clearer picture. Apparently, the new Kit Kat Fruity Cereal is coming in June 2021, which is in line with the timing that was originally speculated.
As detailed on the packaging (although it’s unclear whether that’s the final design) the bar is made up of “crisp wafers in fruity cereal flavored crème naturally & artificially flavored.” The result is a pretty, light pink crème that will remind you of cereal. What could possibly go wrong?
“Fruity Cereal” is a somewhat vague description, and we can’t help but wonder what cereal it’s modeled after. The name makes it seem like the answer could be Fruity Pebbles, but the shape of the cereal on the packaging brings our minds to Froot Loops. Since it doesn’t appear this is a partnership of any kind, Hershey’s could have certainly pulled inspiration from various cereals to create the Kit Kat Fruity Cereal. So we’ll have to let our taste buds do the work when the time comes.
When and if these 1.5-ounce chocolate bars come to shelves, it looks like they’ll be a limited-edition offering. That means we’ll have to eat them for breakfast as often as we can while we have them!
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