Kirsten Dunst's New Campaign Looks Like a '90s Sex Ed Video
Kirsten Dunst’s been a household name for more than two decades, but she’s taken a step back from the spotlight in recent years, presumably to focus on her family with fellow actor Jesse Plemons. Considering her retreat, we were surprised to see the Golden Globe and Emmy nominee making her return in — of all places — ethical clothing brand Entireworld’s latest (and strangest) campaign.
In said campaign videos, Dunst is wearing Entireworld merch and galivanting (seesawing, gardening, lounging, dancing, and yurt-ing) with a fuzzy green creature who goes by the name of Muboo.
✨💫 Kirsten Dunst in Spring + Summer 🦋 @kirstendunst #muboo #entireworld #kirstendunst
A post shared by Entireworld (@entireworld) on Apr 29, 2019 at 7:00am PDT
🌱 @kirstendunst (Birthday girl!) #muboo #entireworld
A post shared by Entireworld (@entireworld) on Apr 30, 2019 at 7:45am PDT
☀️💦 @kirstendunst #muboo #entireworld
A post shared by Entireworld (@entireworld) on May 4, 2019 at 8:30am PDT
✌🏻 @kirstendunst #muboo #entireworld
A post shared by Entireworld (@entireworld) on May 5, 2019 at 9:21am PDT
Not the Met Ball. 💚💚 @kirstendunst #muboo #entireworld
A post shared by Entireworld (@entireworld) on May 6, 2019 at 9:22am PDT
Muboo, who, despite having his very own Instagram page, has not yet reached celebrity status, appears to prefer a different spelling to his name, “Mubu.” Clearly, he bristles against authority.
𝐌𝐮𝐛𝐮 𝐡𝐚𝐬 𝐦𝐚𝐝𝐞 𝐢𝐭 𝐭𝐨 𝐄𝐧𝐭𝐢𝐫𝐞𝐰𝐨𝐫𝐥𝐝💜
A post shared by Muboo (@entiremuboo) on Apr 29, 2019 at 1:53pm PDT
Each video features a distinctly after school special-esque score and the blandly smiling-robot acting that has come to characterize sex-ed videos from the early ‘90s.
💓to💓 @kirstendunst #muboo #entireworld
A post shared by Entireworld (@entireworld) on May 1, 2019 at 8:02am PDT
Sooo … wyd, Kirsten?
We have a few theories:
1) Sofia Coppola Is Transitioning Into Children’s Programming
Who else could inspire Dunst to return to the fore but four-time (if you count her Bling Ring cameo) collaborator Sofia Coppola? She and Kirsten are both parents to young children, so maybe furry mascot programming is hitting home? Plus, #sponcon is so in right now.
2) Entireworld Is Appealing to the Stoner Market
Perhaps motivated by the allure of the Teletubbies, Entireworld decided to create a mascot who would attract the eye (and wallet) of high shoppers everywhere. All we’re missing is a video of Kirsten and Muboo hitting up the Taco Bell drive-through at 3 a.m.
3) Muboo (or “Mubu”) Is a Mutinous Disgruntled Entireworld Employee Who’s Hypnotized Kirsten Dunst
Who knows what this giant gumdrop is capable of. Maybe he took over the brand’s creative direction (by force, of course) and used his obvious mind control powers to sway the screen star. (FYI: This is a movie we would 100% watch.)
4) This Is Season 4 of Fargo
TV is just so experimental these days.
Whatever the case, we’re loving the newfound abundance of Kirsten on our feed. More, please.