King cake babies ad censored by Facebook: 'We are shocked'

King cake babies, which are plastic, naked miniatures, are reportedly too risqué for Facebook ads, according to one Louisiana company that rates the popular Mardi Gras pastry.

The tiny toys are baked inside a king cake and whoever finds the naked baby in their slice gets to be “king” or “queen” for the day and is designated as the host of next year’s celebration, as per Mardi Gras tradition. But Facebook reportedly found the babies too revealing for its taste.

King Cake Snob, a website that rates New Orleans’ Mardi Gras cakes, shared last week a post that read, “We’re Back, Baby,” to ring in the king cake season. However, because of all the tiny naked baby toys in the post, Facebook rejected the website’s request for a paid boost by the following morning. The social media site listed as a reason that the post included “an image or video depicting excessive skin or nudity, which includes medical diagrams depicting external organs of reproduction, breasts or butt. This kind of material is sensitive in nature.”

Here’s the original post:

King Cake Snob spokeswoman Beth Harris reached out to Facebook to explain that the image is innocent, but Facebook would still not allow them to boost the post.

“We are shocked that Facebook would censor the king cake baby, one of the quintessential traditions of the Mardi Gras culture,” Jay Connaughton, managing partner of Innovative Advertising, the creator of King Cake Snob, said in a statement. “Obviously the folks at Facebook have never tasted the sweet deliciousness of a traditional or filled king cake. If they had, they would understand the deep passion that runs in Louisiana for king cakes of all varieties, and the little babies that live inside them.”

The king cake baby is also the inspiration behind the mascot for the New Orleans Pelicans basketball team and the New Orleans Baby Cakes minor league baseball team, which has haunted game-goers for years.

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