After being blessed by Rihanna’s Fenty Beauty 40-shade foundation just a few months ago, people aren’t happy with the limited variety of shades offered in Kim Kardashian‘s latest KKW Beauty product. Because it’s offering only 16 shades — with the vast majority appearing to be for light skin tones — the internet was quick to call out Mrs. West for lacking inclusivity in her makeup line’s concealer kits.
— KKW BEAUTY (@kkwbeauty) March 16, 2018
The media mogul took to her social media accounts to announce her new concealer line on Friday. The product is set to hit virtual shelves on March 23 but already has disappointed her followers on Twitter and Instagram.
I’m not being funny yh but is this was KKW Beauty calls a diverse shade range? It’s literally so many variations of tan then some next jumps to brown pic.twitter.com/NKOWwB7cne
— you f*cking look like luther vandross (@sheixx_) March 15, 2018
Kim I love binge watching the Kardasians but seriously? What is this shade range? You KNOW this wasn’t going to go down well with the current conversations around race/beauty so why go there girl? #KKWBEAUTY https://t.co/gatpwbGAt5
— Beauty Nomad (@beauty_nomad) March 17, 2018
Some even suggested she should take notes from little sister and new mom Kylie Jenner — her line features 30 different shades.
Honestly I'm sick and tired of brands not having enough dark shades. @kkwbeauty has four shades coming out like wtf. @KimKardashian you should know better, or at least take a page from Kylie she came out with 30 shades. It's 2018 for God sake. #KimKardashian #KKWBEAUTY
— Δииαlιƨα (@annalisamondo) March 16, 2018
The campaign for the concealer did include a refreshing variety of models of different sizes, ages and complexions.
— KKW BEAUTY (@kkwbeauty) March 17, 2018
But many questioned even if the models with dark skin were, in fact, using the product advertised.
I see people that look like me in the ad, But don't see a shade not even close to my skin color
— Cariese (@POSHA94) March 17, 2018
— WambuiKibira1 (@WambuiKibira1) March 17, 2018
KKW’s concealer shade range is honestly DISRESPECTFUL.
— desiree ❁ (@dezmentzz) March 13, 2018
Kardashian and KKW Beauty have yet to address the comments on social media, but she did share a photo of newborn Chicago West today.
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