Not too long after the release of Kim Kardashian West’s KKW Beauty restock, the mega influencer decided to file a suit against a makeup app that she alleges misused a KKW-related image. According to WWD, Kim has filed a 10 million dollar lawsuit against IHandy LTD, a selfie filter and photo editing app that lets users virtually apply digital makeup and smooth out imperfections.
According to filed documents obtained by WWD, the 10 million dollar suit is said to be in response to iHandy’s “unauthorized use and fraudulent commercial exploitation of Kim Kardashian West’s photograph and worldwide instantly recognizable persona.” The claims all stem from an Instagram photo posted on October 31st 2017, which Kim claims iHandy manipulated, altering her appearance with digital makeup for an advertisement of their features. As reported by WWD, the screen recording in question features the brand's Sweet Camera app, applying various digital makeup and hair looks onto the same Instagram photo that Kim used to promote her KKW beauty powder contour & highlight kits.
According to documents, Kim's team claims that iHandy is in engaging in infringement and misappropriation of the influencer as she did not authorize that her image be used in this way, WWD reported. She is also demanding that iHandy disclose exactly how much they earned through the usage of her photo and that the company never use her photo or name going forward to promote its application.
According to TMZ, the lawsuit claims that iHandy’s said they did not know the photo in question was of Kim, a claim that Kim’s legal team have cited as “absurd” due to her being “one of the most famous and recognizable women in the world."
A court date has not yet been revealed, but Teen Vogue is standing by to see what happens next.
Teen Vogue has reached out to iHandy and Kim Kardashian West for comment.
Originally Appeared on Teen Vogue