Kim Kardashian West Steps Out in the Most Daring Makeup Trend of the Moment

Is there a look Kim Kardashian West hasn’t tried? When it comes to beauty, the reality star and business mogul—who recently discussed her own beauty brand, KKW Beauty, with Vogue—is fearless in terms of approaching the latest trends (no matter how risky). She has embraced super long, Cher hair, or made use of a strategic nude pedicure to showcase her clear Yeezy mules. Her latest dabble? Amping up her eye makeup with a high-impact blue shadow that’s fast becoming the trend of the moment.

Kardashian West—who attended an event in Beverly Hills last night celebrating KKW Beauty’s palette launch with Mario Dedivanovic, her longtime makeup artist—went full-on with her approach to the trend. She sported a blurred cat eye in cobalt, emphasizing it with dramatic lashes and a pale pink lip color. Her hair, meanwhile, was done up in a sleek, sky-high pony.

She initially tested out the look a few days ago on Instagram, when she debuted her and Dedivanovic’s new primary blue eye shadow, titled Libra. And it isn’t the first time she’s experimented with boldly colored lids—earlier in March, she referenced the runways by testing out a canary yellow eye shadow. So what’s next in the beauty mogul’s arsenal? Stay tuned.

See this week’s best dressed celebrities:

10 Best Dressed: Week of March 19, 2018

WHO: Tilda Swinton
WHAT: Haider Ackermann
WHERE: At the Okja screening, Doha, Qatar
WHEN: March 8, 2018

WHO: Tilda Swinton

WHAT: Haider Ackermann

WHERE: At the Okja screening, Doha, Qatar

WHEN: March 8, 2018

Photo: Getty Images
WHO: Brigitte Macron
WHAT: Louis Vuitton, Roger Vivier bag
WHERE: At a state dinner, New Delhi, India
WHEN: March 10, 2018

WHO: Brigitte Macron

WHAT: Louis Vuitton, Roger Vivier bag

WHERE: At a state dinner, New Delhi, India

WHEN: March 10, 2018

Photo: Getty Images
WHO: Zoë Kravitz
WHAT: Prada jacket, Gucci dress
WHERE: At the Gemini premiere, Los Angeles
WHEN: March 15, 2018

WHO: Zoë Kravitz

WHAT: Prada jacket, Gucci dress

WHERE: At the Gemini premiere, Los Angeles

WHEN: March 15, 2018

Photo: Getty Images
WHO: Katherine Langford
WHAT: Stella McCartney
WHERE: At the screening of Love, Simon, Los Angeles
WHEN: March 13, 2018

WHO: Katherine Langford

WHAT: Stella McCartney

WHERE: At the screening of Love, Simon, Los Angeles

WHEN: March 13, 2018

Photo: Getty Images
WHO: Ciara
WHAT: Jean Paul Gaultier Couture, Pandora jewelry
WHERE: On the street, New York City
WHEN: March 14, 2018

WHO: Ciara

WHAT: Jean Paul Gaultier Couture, Pandora jewelry

WHERE: On the street, New York City

WHEN: March 14, 2018

Photo: Getty Images
WHO: Lola Kirke
WHAT: Vintage Bernard Perris, Chanel shoes
WHERE: At the Gemini premiere, Los Angeles
WHEN: March 15, 2018

WHO: Lola Kirke

WHAT: Vintage Bernard Perris, Chanel shoes

WHERE: At the Gemini premiere, Los Angeles

WHEN: March 15, 2018

Photo: Getty Images
WHO: Bella Hadid
WHAT: Dior, Shylee Rose jewelry
WHERE: On the street, Los Angeles
WHEN: March 14, 2018

WHO: Bella Hadid

WHAT: Dior, Shylee Rose jewelry

WHERE: On the street, Los Angeles

WHEN: March 14, 2018

Photo: Backgrid
WHO: Victoria Beckham
WHAT: Victoria Beckham and Céline sunglasses
WHERE: On the street, Paris
WHEN: March 14, 2018

WHO: Victoria Beckham

WHAT: Victoria Beckham and Céline sunglasses

WHERE: On the street, Paris

WHEN: March 14, 2018

Photo: Getty Images
WHO: Alicia Vikander
WHAT: Louis Vuitton
WHERE: At the Tomb Raider premiere, Mexico City
WHEN: March 10, 2018

WHO: Alicia Vikander

WHAT: Louis Vuitton

WHERE: At the Tomb Raider premiere, Mexico City

WHEN: March 10, 2018

Photo: Getty Images
WHO: Catherine, Duchess of Cambridge
WHAT: Catherine Walker, Gina Foster hat, Kiki McDonough earrings, Troy London collar, Cornelia James gloves, Tod’s shoes
WHERE: At the St. Patrick’s Day Parade, Hounslow, England
WHEN: March 17, 2018

WHO: Catherine, Duchess of Cambridge

WHAT: Catherine Walker, Gina Foster hat, Kiki McDonough earrings, Troy London collar, Cornelia James gloves, Tod’s shoes

WHERE: At the St. Patrick’s Day Parade, Hounslow, England

WHEN: March 17, 2018

Photo: Getty Images
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