Kim Kardashian Teams With 'White Lotus' Cast for Launch of Valentine's Day SKIMS Collection

The business mogul hired everyone's favorite scammer besties for her new campaign.

Just like everyone else, Kim Kardashian tuned in for Season 2 of the hit HBO series The White Lotus and loved it. But as it turns out, she went a step further, hiring two of the show's actresses to model the new Valentine's Day collection for SKIMS.

On Jan. 23, Kardashian shared the news on social media, sharing the first few pictures of the campaign starring Italian stars Simona Tabasco and Bea Grannò, who played Lucia and Mia, respectively.

The characters (and actors) are best friends and locals who go after what they want with intelligence and intensity. It's no surprise that fans loved them so much, making Tabasco and Grannò breakout stars.

Now, they're taking on their first big campaign together as they model for SKIMS.

In the caption on Kardashian's Instagram, the 42-year-old wrote, "I watched The White Lotus and had to have my girls!"

Describing the new line, the post states, "LAUNCHING JANUARY 26: THE @SKIMS VALENTINE’S DAY SHOP. It’s back and sexier than ever, starring breakout stars and real-life best friends @SimonaTabasco and @BeaGranno together for SKIMS."

The two actresses model adorable underwear sets in light pink, one patterned with hearts, as well as the black versions.

Grannò spoke about the campaign in a press release, via Glamour, “I had so much fun shooting the Skims’ Valentine’s campaign. Having the opportunity to work alongside my friend Simona and to experience our first global fashion campaign together is something very special."

Tabasco shared her support for SKIMS, saying, “I love everything Skims stands for! To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding.”

Makeup artist Ash K Holm commented on Kardashian's post, "This is everything !!!❤️❤️"

Rumer Willis wrote, "Living for this collab."

Fans loved Kardashian's decision to collaborate with the two actresses, with one commenting, "This is what I call brilliant ahead of the curve marketing. Love this!!"