Kim Kardashian is changing name of shapewear line after ‘Kimono’ backlash
Kim Kardashian is backing down after coming under fire for naming her new range of shapewear Kimono Solutionwear. The reality star was accused of showing “zero respect” for Japanese culture — which has long used the word “kimono” to describe a loose, wide-sleeved robe — after she tried to trademark the Kimono name.
In a statement posted to social media on Monday, Kardashian said she has taken the criticism to heart and plans to rename the line of undergarments designed to smooth and support the body.
“When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she told her fans.
The move comes just a week after Kardashian announced her new foray into fashion, which had some critics quipping, “Kim, oh no.” As the U.K.’s Independent reports, the mayor of Kyoto, Japan, Daisaku Kadokawa, posted an open letter asking Kardashian to “reconsider” and arguing that the “kimono” name should “not be monopolized.”
Kardashian had reportedly sought to trademark the phrases “Kimono,” “Kimono Intimates,” “Kimono World” and “Kimono Body” to use for clothing and accessory items, including dog harnesses.
Fans are applauding her for renaming the products and have offered their own alternatives, including KimBody and sKIM Wear. Some, however, feel like she shouldn’t have bowed down to critics.
“The name was great,” read one comment. “People need to get over it, every little thing in this world gets them going. Leave it alone, people, get a life.”
“Well you don’t understand the weight of turning a country’s national costume name to a celebrity underwear line,” a commenter shot back. “It’s like full-on disrespect, with or without meaning to do so. I applaud her for trying to change the situation since not every famous person is humble enough to own up to their missteps.”
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