There are a few things we know for sure that Kim Kardashian West really loves: her family, being an entrepreneur, and wearing matte makeup. (Frankly, it's shocking that she didn't launch a KKW Beauty line with "matte" in the name until this past summer with the 90's Mattes collection.) But even the queen of no sheen can't resist the urge to sparkle this time of year, so she's launching a shimmering, shining holiday collection called Glitz & Glam.
The products making up Glitz & Glam fully live up to the collection's name. For example, the Glitz & Glam Glosses in the shades Black Cherry, Nude 4, and Gold Sparkle — available individually for $18 each or as a trio for $42 — add intense shine when worn alone or atop lipstick. And of course, there's a Glitz & Glam Eyeshadow Palette ($30) that includes six colors: Moonlight Glow, a metallic off-white with a gold flip; Icicle, an icy silver; North Star, a shimmering honey gold; Clove, a neutral brown shimmer; Crushed Cranberry, a matte plum with magenta sparkle; and Black Ice, a matte black with gold sparkle. (See? Even the mattes are sparkly!)
One of the most exciting — and shimmery — parts of the collection are new Rose Gold editions of Perfecting Body Shimmer ($35) and Shimmer Powder for Face & Body ($27). "The highly reflective pearls are extra blingy and the moisturizing ingredients give you a healthy, long-lasting, radiant finish and effortless glow," Kardashian West said in a caption announcing the new shade of Perfecting Body Shimmer on Instagram, and the powder's "sparkling, reflective pearls blend seamlessly into the skin," according to the brand.
Despite the sparkly vibes, Kardashian West did, of course, include some matte picks; specifically, some of her faves from the recent 90's Mattes collection. You can get a set of four matte lipsticks — 90’s Supermodel, 90’s Vogue, 90’s Fashion, and 90’s Moment — for $65, and for the first time, a Lip Liner will be available in the shade 90's Vogue.
As usual, there are several bundles available. In addition to the aforementioned gloss trio and lipstick quartet, there's also a Black Cherry Gloss & Liner Bundle ($28), a Rose Gold Body Bundle ($90) that comes with both Rose Gold products and a body brush, an Ultimate Nude Lip Bundle (Nude 4 Lipstick, Nude 4 Gloss, and Nude 2 Lip Liner). There's also a "Complete Collection" available for $145, though it doesn't include the Rose Gold or Ultimate Nude products.
Kardashian West is dropping the collection just in time for wearing to holiday parties or giving as gifts. Set your alarm for 3 p.m. ET on Friday, December 6, to get your hands on all the Glitz & Glam goodness before it sells out in a cloud of sparkles.
Read more about KKW Beauty:
- KKW Beauty and Mario Dedivanovic Are Finally Teaming Up for Another Collab
- Here's a Sneak Peek at KKW Beauty's Brand-New Holiday Gift Sets
- KKW Beauty Body Foundation Gave One Woman With a Skin Condition Her Confidence Back
Now, watch Mario Dedivanovic break down Kim Kardashian West's most iconic makeup moments:
Originally Appeared on Allure