Kim Kardashian Launches KKW Beauty x Argenis Pinal Créme Color Sticks at Beautycon

Rosemary Donahue
Updated
Kim Kardashian and KKW Beauty just launched new Creme Color Sticks with Argenis, the winner of Glam Masters, at Beautycon. They'll launch online on April 23.

For those of you who haven't been keeping up with Glam Masters, it's a reality show along the lines of a Project Runway-type premise where makeup artists and beauty bloggers are put to the test each week. The show, which recently wrapped up for the season, was won by Argenis Pinal, and since the series was produced by Kim Kardashian, the prize for the winner included a collaboration with the mogul herself. The two collaborated on what some are calling a surprising launch for KKW Beauty: Créme Color Sticks, which launched this weekend at Beautycon.

The KKW Beauty x Argenis Créme Color Sticks come in five different colors, all named by Argenis: Genis, Muyor, Dramatico, Peshosa & Comic King. According to a post on the KKW Beauty Instagram, they're "creamy, blendable & long lasting eyeshadow sticks that can be used to sculpt, line and smoke out the eyes." You can see Argenis start to create a look on Kardashian in a video on Instagram, in which she reiterates that the sticks are super creamy and smooth.

https://www.instagram.com/p/Bh4N9jwAID2/?taken-by=kkwbeauty

https://www.instagram.com/p/Bhw1z1YgCkX/?taken-by=kkwbeauty

Given the more neutral tones of KKW Beauty's prior launches and the focus on skin, the bold colors of these eye shadow sticks come as a surprise, albeit a welcome one. The KKW Beauty x Mario launch may have primed us to expect a bit more color from Kardashian, but these are still a bit more striking than past launches from the brand, especially considering how builable they are.

The Créme Color Sticks debuted at the Glam Masters booth at Beautycon NYC on Saturday, April 21, but if you weren't able to make that event, they drop today Monday, April 23 at 12pm PST at the KKW Beauty website for $18 a pop, or you can get the whole set of five shades for $80.

If you're a die-hard Kim Kardashian fan, keep your eyes open — there's also a brand-new KKW Fragrance headed your way on April 30.

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