Kim Kardashian Just Teased a KKW Beauty Comeback and Here’s What Fans Had to Say

Last year, Kim Kardashian made the decision to close down KKW Beauty—which included her cosmetics and fragrance lines—in order to undergo a rebrand. Now, just over a year later, the business mogul has teased a comeback in a recent post on Twitter.

In the original IG announcement, which has since been deleted, Kim revealed, “On August 1, [2021], at midnight, we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”

With her recently releases SKKN skincare, many of us thought the time of Kim Kardashian’s makeup had passed. That is, though, until one fan tweeted her, “Will we be getting makeup soon?!? I’m anxiously waiting.”

To this, Kim responded with optimism, writing, “We’re working on it! You guys are going to love our new formulas.”

The Instagram beauty news page @TrendMood1 also documented the announcement with its very own post.

Beauty fanatics and Kardashian fans took to the comments section to share their thoughts and excitement. Read a select few of what they had to say below:

However, as of late, I think it’s fair to say the beauty industry is incredibly oversaturated with an immense amount of celebrity cosmetic lines contributing to that overflow.

So, what do you think? Is there a gap in the market for Kim’s upcoming makeup collection or would you rather invest in what we already have on offer?

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