KFC has heard your beauty prayers, and it’s answering them with not one but two chicken-flavored nail polishes.
The polishes come in two finger lickin’ good color/flavors — a bright orange (the Hot & Spicy flavor) and a glittery Thousand Islands Dressing shade (the Original flavor), sold only in Hong Kong.
They work, the brand said in a statement published by Adweek, like that bad-tasting nail polish designed to make you stop biting your nails: "To use, consumers simply apply and dry like regular nail polish, and then lick — again and again and again.”
The polishes are part of a Hong Kong campaign to build excitement around KFC, Adweek reports.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” says Ogilvy creative director John Koay. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
The polishes aren’t being produced for retail yet, but KFC is asking Hong Kong fans to choose the flavor they’d like to purchase in the future. The rollout includes posters, seen above, a social media campaign, and one very special music video, below.
The video does clear up a few questions (the color wears pretty well, for one), but leaves us with so many more.
What does it smell like? Does it attract ants? What happens if you pet your dog? Wouldn’t it ruin your appetite if you’re eating, say, an apple? They’ll go unanswered for now, unless the campaign is such a success that they’re released stateside as well.
Until then, we’ll have to get our chicken flavor the old-fashioned way: by eating some.