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Kendra Scott has a new, affordable jewelry line at Target, and it’s selling out fast

Kendra Scott is now at Target! And if you’re a fan of the jewelry brand, you’re going to want to check it out. The Kendra Scott at Target line launched on Sunday, Oct. 22, with new and exclusive-to-Target pieces, including necklaces, earrings, rings and more. Better yet, everything is $60 or less — actually, the majority of the collection is less than $40.

Quick Overview

The exclusive Kendra Scott line features genuine stones, 14-karat gold over brass and, of course, a ton of gorgeous pieces. You can check it out in select Target stores or shop it all online.

Within the line, you’ll find four main collections. The Emma and the Eleanor collections feature Kendra Scott’s classic gemstone styles. The Jessa Collection features bolder, more trendy jewelry, like statement-making fringe earrings. The Scarlett collection is super sparkly and features chain necklaces and bracelets.

To celebrate the new launch, Kendra Scott and Target donated to Nest Makers United Program, which provides opportunities for creative entrepreneurs in the United States.

“Family, fashion and philanthropy are the guiding principles of the Kendra Scott brand, and closely connect to Target’s purpose of bringing joy to all families,” Kendra Scott said in a press release for Target. “We partnered with Target as they have a strong presence in our local communities, the place that matters the most to us. Together, we’re introducing a quality, style-forward collection and celebrating both brands’ shared commitment to our communities.”

Ready to check it out? Take a look below at some of our top picks from the line. But shop fast — items are already starting to sell out!

Just by looking at the Eva Pendant Necklace, you can tell it's by Kendra Scott. The necklace, featuring the brand's signature style, comes in nine different gemstone colors.

$38 at Target

If you like the Eva Pendant Necklace, the Emma Stud Earrings are the perfect pairing. Mix and match gemstones or stick with one favorite.

$30 at Target

These statement earrings are reportedly a favorite of Kendra Scott herself. Wear them to dress up any outfit!

$60 at Target

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