In honor of Pride Month 2021, which is June, Kellogg’s and GLAAD have come together to introduce a new cereal. The Together With Pride variety aims to celebrate everyone having a seat at the table and show support to the LGBTQ+ community.
Kellogg’s first partnered with GLAAD in 2019 to create the All Together Cereal. The pride-fueled box was filled with six cereals, including Frosted Flakes, Froot Loops, Rice Krispies, Frosted Mini Wheats, Raisin Bran, and Corn Flakes. You might not have had the chance to try it, however, because it was only available online. This new version has wider accessibility so more people can enjoy it.
The limited-edition Together With Pride cereal looks like Froot Loops, except they’re in the shape of hearts. The colorful pieces are berry-flavored and topped with edible glitter for an extra special touch. You’ll be able to find the cereal at select major retailers nationwide beginning in mid-May, press materials confirmed. The 7.8-ounce box will have a suggested retail price of $3.99.
Kellogg’s will be donating $3 to GLAAD when you upload your box purchase and receipt to the Kellogg’s Family Rewards site. The brand has committed to donating a minimum of $100,000 with a maximum of $140,000. Cereal bought from May 1 to Nov. 30 will apply (just making sure you upload the materials within 30 days of purchase!).
Colorful, sparkly cereal plus a donation to GLAAD? This breakfast bite is a win all around.
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