K-Swiss and Lucky in Love Serve Up a Bright Collection With a New-Look Tennis Shoe
American heritage tennis brand K-Swiss has once again teamed up with tennis and golf label Lucky in Love for a collaborative collection. And this lineup for women features a new-look version of a court-ready K-Swiss shoe.
The highlight of the collection is the limited-edition Lucky in Love x K-Swiss Hypercourt Express 2 “Lucky Charm.” For this collab, Lucky In Love reimagined the look — which K-Swiss said is its top-selling tennis shoe — with its signature bright and bold styling.
The sneaker is predominantly white and features a clear translucent outsole and hits of color provided through the laces (which come in green, pink and white). The laces also feature motivational messages on them including “Lucky me forever,” “Feeling lucky” and “Love very strong.” Built for the court, the shoe features the K-Swiss Durawrap flex tech for protection and flexible support and its comfort-focused Surgelite cushioning system.
The limited-edition Lucky in Love x K-Swiss Hypercourt Express 2 “Lucky Charm” will retail for $120.
Aside from the shoe, the Lucky in Love x K-Swiss collection features several apparel pieces such as the Force of Nature Skirt ($76), the Tropic Fusion Skirt ($76), the Force of Nature Jacket ($130) and the Tropic Fusion Jacket ($130). The looks are dressed in bold and bright print designs inspired by Lucky in Love’s “tropic roots of South Florida and the radiant vibes of K-Swiss in sunny California.”
“We are excited to expand upon the first collaboration and know that fun projects like these bring out the best in both companies,” K-Swiss Global Brands director of tennis David Malinowski said in a statement.
Lucky in Love owner Brad Singer added, “It has been incredible to work with such an iconic tennis shoe brand to create a unique product that identifies with both of our customers.”
The Lucky in Love x K-Swiss collection arrives today at select specialty retail stores, Kswiss.com and Shopluckyinlove.com.
More from Footwear News
Industry Moves: Lululemon and Columbia Make Changes to Senior Leadership Teams + More
K-Swiss to Release a Magic: The Gathering Shoe Based on a Beloved Character in the Game
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
