Justin Bieber Just Responded to Reports He Fired Scooter Braun
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A back and forth, is it worth it to say sorry? If you’re a Belieber for life, there’s a slight update to what happened between Justin Bieber and Scooter Braun.
Braun and Bieber have been tight since the beginning, with Braun convincing the “Sorry” singer’s mother to let him record demos in Atlanta when he was 13 and helped him rise to stardom. Braun, who recently became HYBE America CEO in 2021 after selling Ithaca Records to the company, garnered notoriety after selling Taylor Swift’s masters. The masters were acquired when Scooter bought Taylor’s former label, Big Machine Records, and the acquisition does not allow Swift the creative freedom of owning her own songs.
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Bieber defended his longtime friend and manager in the Taylor-Scooter battle. “Scooter has had your back since the days you graciously let me open up for you!” he wrote in an Instagram post at the time. “As the years have passed, we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on Scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully Scooter. One thing I know is both scooter and I love you. … Neither scooter or I have anything negative to say about you, we truly want the best for you.”
Justice by Justin Bieber
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So what happened between them? Read more below to find out.
Did Justin Bieber Leave Scooter Braun?
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Did Justin Bieber leave Scooter Braun? Puck News first reported that Justin Bieber left his longtime manager Scooter Braun—noting that the two haven’t spoken in “months,” that Bieber was looking for new management.
Though both have cleared up that they haven’t parted ways. Sources told Entertainment Tonight, “Justin and Scooter are still working together. Justin is not taking meetings to look for new management. The two recently worked on something together.”
Spokespeople for both Bieber and Braun spoke out to DailyMail also confirming that the two are still working together. “Reps for all parties confirm this is not true.”
How did Scooter Braun discover Justin Bieber?
How did Scooter Braun discover Justin Bieber? Braun discovered Bieber through his 2007 Youtube cover of “So Sick” by Ne-Yo. He signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher.
The duo then focused on building a platform together. “We built his YouTube channel over three years,” Braun told Forbes in 2011. “He had a bigger YouTube channel before we even did a record deal with Usher. All the statistics pointed at the internet, and kids are spending more time on the internet as opposed to TV and radio, the mainstream didn’t realize the impact because there wasn’t validity till Justin became big. YouTube is bare bones and all we did was use a flip video camera.”
He then praised “Boyfriend” singer. “Justin is truly talented,” he lauded. “He is that special superstar that you see once in a lifetime. He plays four instruments, self-taught. He showed that in is YouTube channel. He had an incredible tone in his voice. He was captivating and I think that the marketing was right. At the end of the day, the secret to the marketing was to keep it organic and authentic. Make the kids realize that it’s theirs. Don’t overproduce the videos. Don’t try and put in special editing. Just let the kids sing and play his guitar and if he’s the real deal the kids will run with it because they’ll feel like it’s theirs, and have their own self-discovery.”
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