The Cutest Pride Merch That’ll Make You Wanna Celebrate All Year Long

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The most common way to shop Pride merch is to buy the first cute rainbow-themed outfit you find without really thinking about it—but the best way to do it is by supporting brands that are sincerely committed to making a difference and uplifting LGBTQIA+ folks. Thankfully, we've made this process easier for ya by doing the (v necessary) research!

Ahead, you'll find fabulous fashion brands that are making hefty donations from sales through their Pride collections to LGBTQ+ and human rights charities like The Trevor Project, GLAAD, the Los Angeles LGBT Center, and more. You'll also find revolutionary LGBTQIA+-owned brands you can shop from and support directly. This is your one-stop shop for Pride merch to purchase right now—because yes, you can make all the difference by dressing up and giving back in style.

Our top picks for the best Pride merch of 2023:

From LGBTQIA+-owned brands to designers who earnestly give back to support the community, you'll be proud to wear any picks from this list. And if you want to browse fun Pride outfit ideas for every celebration or Pride party ideas to let the good times roll, make sure to check out some of our other round-ups!

Say Gay Tote Bag Tote Bag

Where was the lie? Also, you can never have too many tote bags.

Beaded Layered Necklace

We love a layered jewelry moment, and this one-piece necklace makes it so easy to achieve. The rainbow beads are ideal for your Pride Month celebrations.

Pride Old Skool Stackform Shoe

There's something extremely cool about standing on a rainbow platform, am I right? It's worth noting that Vans is donating $200,000 (!!!) to "organizations committed to advocating for and providing the space, access, and community needed to uplift" the LGBTQIA+ community this year.

Pride Shaping High Waist Legging

Whether you're going to the gym, running errands, or bopping around at a Pride parade, you need these breathable compression leggings in your life. "The fabric on these is GORGEOUS and so soft," one reviewer writes, adding, "They fit like a dream!"

Color Me Gay Lip Gloss Bundle

Drag superstar Trixie Mattel's makeup line is your one-stop shop for Pride Month glam. This bundle—which comes packaged in an "incredibly gay bus display box"—features seven high-shine lip glosses that'll compliment any colorful look.

Emol Pride Platform Sandal

If you're more of a minimalist but ya still want to flaunt your LGBTQIA+ pride, add these platform sandals with subtle rainbow studs to your cart.

Pride Apron

This 100 percent cotton canvas apron has pockets, adjustable straps, and it's stain-resistant. Plus, a percentage of sales goes towards the Los Angeles LGBT Center and its Culinary Arts program, which "supports the LGBTQ+ community in culinary training, meal production, and job placement for up to 100 students a year."

Pride Embroidered Logo Cap

You're going to love all the rainbow-inspired colorways of this cotton twill cap. The embroidered logo and "this is love" motto tops this piece off nicely. You can shop the new collection filled with every imaginable clothing item you can think of. For now and always, you can totally be #PROUDINMYCALVINS.

Cotton Essentials Bralette

This all-gender, limited-edition bralette is Rihanna-approved (it's one of her faves from her collection.) One reviewer gushes: "They are so comfortable and they fit! They actually do the job and I feel sexy af!"

Savage X Fenty is making a flat donation of $250,000 from the sales of the Pride capsule collection and will distribute the donation among five organizations supporting LGBTQIA+ communities, in alliance with the Clara Lionel Foundation.

Sunrise Gradient Dress

Get into this rainbow ombre dress! BruceGlen is your one-stop shop for all things uniquely fabulous and colorful. This maxi dress is lightweight, flowy, and complete with handy dandy pockets. You'll wow crowds wherever you're celebrating in this one.

Social Butterfly Statement Ring

The Kate Spade 2023 Pride collection hasn't yet been released, but this statement ring is givin' us butterflies. The brand is known for celebrating every moment and this whimsical style is a testament to that.

GamerX Trunks

TomboyX is a queer-founded brand that creates considerate and quality products of all sizes and across the gender spectrum. These gender-neutral trunks are classics made with a super-soft cotton blend and stretch so there's no riding up!

Okay, here's the deal with pride capitalism:

At its core, Pride capitalism is the practice of some brands and designers selling Pride-inspired merchandise without actually supporting the LGBTQIA+ community—and typically profiting from it. Sometimes, though, we won't always be able to tell when a brand or corporation is standing in solidarity with the Pride community simply because of sales or not.

There are ways to notice it, though.The most obvious display of rainbow-washing, or a shallow effort to back the LGBTQIA+ community, often looks like vague marketing. It's throwing up the rainbow in June or sharing a couple of hashtags online without doing the work behind-the-scenes and being a true ally. We shared the trusted fashion brands above so you won't have to worry about supporting performative allyship and can give your money to causes that actually deserve it.

Wondering how we chose pride merch?

Cosmo’s team of digital fashion experts—which includes Fashion Features Director Rachel Torgerson, Senior Shopping Editor Kim Duong, Fashion Editor Tarah-Lynn Saint-Elien, Associate Shopping Editors Hanna Flanagan and Daisy Maldonado, Assistant Shopping Editor Megan Uy, and Contributing Fashion Editor Maggie Griswold—have decades of combined experience in the industry. They spot relevant trends on the runway before they even hit your TikTok FYP or Insta Explore Page and conduct research across retailers of all kinds—testing many brands IRL—to bring you the best clothing and accessory picks for every season. Basically, we’ve curated the internet to bring you the chicest options like it’s our job (because it is, heh). Each of our shopping articles adheres to the 15 Percent Pledge and includes products for all sizes.

We found the coolest, colorful clothing and accessories, and researched the designers and brands to ensure they are all queer-friendly and actually have a proven track record of championing LGBTQIA+ causes, to put together this list of the best pride merch ideas for you.

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