Nickelodeon and SmartStudy, the parent company behind Pinkfong, announced it will develop an animated TV show based on "Baby Shark".
The "Baby Shark" viral video hit the Billboard Top 100 chart earlier this year, and has inspired a line of toys that includes singing Baby Shark cubes and dancing Baby Shark dolls, Baby Shark books, and Fingerlings, among other items.
In many ways, "Baby Shark" has much in common with the shark from Jaws: Just when you think it has disappeared forever into the water, it returns to take a bite. The viral video, made by a South Korean company called Pinkfong, didn't make a splash when it was first launched. Then, it was saved from obscurity by a viral hashtag and dance challenge, nabbed more than 5.7 billion YouTube views, climbed the Billboard charts, inspired celebrity covers, and came back in the form of toys, clothes, and housewares — digging the earworm deeper and deeper into the brains of toddlers as it went along.
Just when the video's popularity seems to have plateaued, Pinkfong parent company SmartStudy and Nickelodeon have announced that Baby Shark has its sights set on your television next, with a brand-new Baby Shark TV series. “Baby Shark has captured the imagination of millions of fans around the world, so it’s no surprise that it’s one of the top 10 most-viewed videos on YouTube ever,” Ramsey Naito, EVP Nickelodeon Animation, told Deadline. “We have a great opportunity to further explore the world of Baby Shark and follow this family through some great animated adventures on Nickelodeon.”
The series, tentatively titled Baby Shark's Big Show, will look a little different: It's produced by the team behind Breadwinners, and looks like it'll be more in that style. According to Deadline, it'll follow Baby Shark and his best friend William as they have adventures with friends and family in "Carnivore Cove." And yes, there will be more songs.
So, how long do you get to live in this blissful world where there is not yet a Baby Shark series coming to your television? According to Variety, the series will kick off with a holiday special sometime in December. New episodes will follow some time in 2021. In other words: Your days without "Baby Shark" getting in your head all the time, if there ever were any, are numbered.
"Our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans,” adds Pam Kaufman, president, Viacom Nickelodeon Consumer Products, in The Hollywood Reporter. New fans? Is there anyone left in the world who hasn't heard "Baby Shark" yet?
You Might Also Like