Jung Kook of BTS Stars in New Calvin Klein Jeans Campaign
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Calvin Klein Jeans taps a familiar face for its new campaign.
Last week, the PVH-owned brand unveiled its latest collection starring South Korean singer, songwriter and member of K-pop group BTS, Jung Kook. The superstar first made his Calvin Klein debut last spring when he became the brand’s global ambassador.
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The Calvin Klein Jeans Spring 2024 collection features updated denim pieces with new fits and versatile washes. Notable pieces in the collection include straight-leg jeans made with stretch denim, black slim jeans made with Coolmax temperature regulating polyester and a 100 percent cotton ’90s jean jacket.
Washes vary from tinted stone wash and blue-black to Forever Black, which is created with lower-impact techniques that use less water and less energy than traditional denim.
The collection also includes a black leather jacket, a classic trench coat available in black and stone and a wide selection of underwear and T-shirts.
Shot by fashion photographer Mert Alas, the campaign showcases Kook’s “natural confidence” as he poses at New York City’s Grand Central Station while infusing the brand’s authenticity and minimalistic style, Calvin Klein noted.
Campaign content will be shared across Calvin Klein’s social channels and will also show up across high-impact out-of-home locations around the world. Additionally, Calvin Klein will continue rolling out iterations of its spring campaign as the season progresses.
“The Spring 2024 seasonal campaign continues to delve into the world of Calvin Klein,” the brand said in a press release. “[We’re] highlighting culture-shaping talent in distinct moments that spotlight their individuality, unlock their confidence and reveal the full Calvin Klein lifestyle.”
The spring collection retails for $39-$399 and is available now on Calvin Klein’s website.
