Julia Fox Embraces Her Inner Goddess With Awe Inspired Jewelry Collaboration That Celebrates Womanhood and Bodily Autonomy
Julia Fox is embracing her inner goddess in a new campaign and collaboration with Awe Inspired Jewelry. The actress and “Down the Drain” author has partnered with the jewelry brand for the launch of their Lilith Collection.
Inspired by mythology surrounding the figure, Lilith takes inspiration from the narrative of a woman banished from the Garden of Eden due to her sexuality. Awe Inspired and Fox’s take on the folklore figure yields a bold collection symbolizing liberation and bodily autonomy.
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“Lilith embodies the idea of ultimate female freedom,” Fox said of the inspiration behind the collection, “and I guess I can relate because the moment I stopped living and existing for the male gaze I feel like I became the truest version of myself and I immediately felt a difference in the way people would respond to me,” she said.
Images throughout the campaign feature Fox wearing various rings, bracelets and necklaces from the collection. Some of the styles embrace reptilian inspiration with snake-like rings and serpent designs.
With a focus on liberation and progressive movements, a portion or proceeds from every purchase of the collection will be dedicated to causes that impact American women, including the fight to end sexual violence, support cancer patients, reproductive justice and promote equity for the LGBTQIA+ community.
Fox spoke on how the collection emboldens the wearer’s goddess era. “To be in your goddess era means that you have really entered your own. You’re not afraid of what people are going to think. You’re not afraid of disappointing. You’re living for yourself. You’re living for your dreams. You’re shattering the expectations of society; breaking through that box,” she said exclusively to WWD.
Awe Inspired Jewelry was founded in 2018 and, along with Fox, has been embraced by a number of famous faces, including Taylor Swift, Meghan, the Duchess of Sussex and Billie Eilish. Awe Inspired’s feminine jewelry celebrates and encourages its wearers to honor their womanhood. “You are ascending into your truest highest form,” Fox said. “That to me is a goddess.”
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