Early this weekend, British model Jourdan Dunn took to social media to show off her latest contribution with Gigi Hadid to Maybelline’s advertising and marketing efforts. The behind-the-scenes clip reveals her as she wrestles with Gigi over a shade of lipstick from the cosmetics line, with the cheeky note: “Forget the boy is mine, The Lipstick is mine” to the strains of “Blow” by Beyoncé.
The post racked up hundreds of thousands of views in a few short hours. Reactions to the video from fans trend towards the positive (not always a given on social media):
“This is so cute ! I can’t stop watching it!” exclaimed one user, manthony783. Another user, raynelorelaiGigi, agreed. “Looks cute in the last part. Can’t stop watching it!”
Even behind-the-scenes players in the campaign couldn’t stop chiming in: “Snatched!!! But you girls made up in the end,” a storyline that stemmed from the account of Erin Parsons, the makeup artist for the video.
Others, like user bellerose31, noted that the ad subtly conveyed that a single lipstick shade looked equally stunning on models of differing complexions. “This is cool. A shade for different shades :)”
Gigi Hadid herself posted a behind-the-scenes photo of the shoot on her Instagram account, but Dunn was the first to reveal video.
Dunn has been a notable face of Maybelline since 2014, and Hadid joined the roster in 2015, but this isn’t the first time the two have collaborated. They famously came together in a Balmain x H&M line in fall 2015.
Read more from Yahoo Style + Beauty:
- Jourdan Dunn and Other Supermodel Moms
- Casting Director Slams Designers for Treating Models ‘Like Animals’
- Jourdan Dunn Is Creating a Line of Gender-Free Clothes for Kids