JoJo Siwa Inks Major Film and TV Development Deal with XOMG! Pop

Congrats are in order to JoJo Siwa and her girl-group XOMG Pop! The dancer and social media starlet officially inked a television deal to produce projects based on her all-girl pop group XOMG Pop!

According to Deadline, JoJo and her mother and business partner Jessalynn Siwa entered a film and television deal with Pure Imagination Studios. The first project from the new partnership is an animated children's series that "will follow the six-person group as they tour the known and the unknown universe in a magical, mysterious tour bus to play songs that celebrate that girls can be whatever they want to be and there's no right way to be a girl," Deadline reported. Along with film and television projects, Pure Imagination will launch animated content on TikTok. Both JoJo and Jessalyn Siwa will serve as executive producers on the series. Details surrounding the show's release date have yet to be announced.

XOMG! Pop was formed on JoJo and Jessalyn's Siwa's Dance Pop Revolution series in 2022. The singing and dance group appeared on JoJo’s international arena tour and hit the small screen as contestants on NBC's America's Got Talent. The group's first single, "Candy Hearts," hit No. 17 on the iTunes charts after its debut in December 2021.

After watching the group's first public performance of their original song, "Merry Go Round," JoJo dished to People about how proud she was. According to JoJo, seeing the girls on stage felt "unreal." She even said she felt like a "proud mom, older sister, best friend, proud mentor" all in one. "They took what I gave them, took what my mom gave them, and ran with it and made it bigger and better than we could have ever imagined."

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